Haven’t seen the whole thing. I was disappointed in what I did see.
None of the products are innovative anymore. They just recycle stuff, take over companies that are innovative and have developed something new, simply steal ideas or simply put better but still mediocre hardware in an existing device.
Apple is thriving software-wise though. I’m not a huge fan of Apple’s default applications, but it’s a quite complete set. That ‘3D touch’ isn’t new at all, but they’ve done very well implementing it in their applications.
Oh yeah, and then there’s the Apple TV. What’s new about that again? As TVs grow more advanced, Apple TV is growing obsolete. No one really needs it. It’s just a must-have amongst fanboys I suppose. But I have to admit, I never used it’s full potential.
Slightly provocative, I’m just going to mention “Samsung” and “Android.” In all seriousness, the whole smartphone/tablet industry is somewhat idle. Samsung Galaxy Edge, seriously? A bend screen so you can see notifications on the side of your phone. Didn’t we have LEDs for those? Although this is a somewhat innovative move, it’s rubbish, and they know it, because they released a ‘edge-less’ version as well. They’re basically admitting they’re just gambling, hoping to get something out of it.
I think I saw a promotional video of Samsung’s progress in bendable screens. Not ones that bend around corners, but genuinely bendable screens you can roll up. That would be a gamble, but much better than a damned bar for notifications.
No manufacturer is producing anything innovative, and you know what? That’s absolutely fine. Creating innovative things means taking huge leaps of faith. Something Steve Jobs was willing to do. Something not many others are willing to do. It takes a lot of guts.
What does annoy me is their marketing. The typical American marketing showing polished sci-fi 3D renders of how awesome their technology is. “The most advanced thing today. Huge leap forward.” A casing of a custom alloy used for spaceships. What? Why? To launch it into outer space? You know, that might not be a bad idea…
It just annoys me ¯_(ツ)_/¯