Whenever we launch a new startup, we build a blog to help with branding.
- It’s great for SEO. Frequent updates and if you are using Wordpress the CMS is setup perfect for your site to get indexed fast.
- Even with Social Media, blogs are to drive traffic to your site via search engines. I still find that organic search traffic is of higher quality than Facebook hits.
- It’s so simple to setup.
The only negative is that blogs are really hard to operate. You need constant posts to keep the content fresh.