My theme has an option to add the ref attribute to the end of a link automaticallyIt adds ?ref=websitename automatically
What does it do?How does this help?
Thought this has someting to do with analytics and marketing
I'm guessing ref means referrer. I guess you could use it to help track where your traffic is coming from.Either just be simply looking for pages like /thispage?ref=www.example.com in Analytics, or maybe there is a server-side script to log referrers.