Ref attribute



My theme has an option to add the ref attribute to the end of a link automatically
It adds ?ref=websitename automatically

What does it do?
How does this help?

Thought this has someting to do with analytics and marketing



I'm guessing ref means referrer. I guess you could use it to help track where your traffic is coming from.
Either just be simply looking for pages like /thispage? in Analytics, or maybe there is a server-side script to log referrers.


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