When I have a product that’s discontinued I want to give the customer a link to an alternative product, but how do I give this information to search engines?
Is there some header which says ‘display this page, but in the future you want to be going to another page’? I don’t want to silently do a 301 redirect, because then the browser might feel mislead.
Or, would I just have to rely on putting a link to the new product page?
A 303 will silently redirect the the user, won’t it? I want the customer to see the page they requested, and will be told the product’s no longer for sale and they should look at this other page.