I am in the process of starting the planning of a new local website. I am fairly new to UX but understand I need to create a persona to start my project. However I have a few questions on how I actually get the details of users to start my user research.
Should I create an initial questionnaire asking users their age, gender, profession etc as the basics and then ask them some questions that relate to the project, for example: how often do you look online to find local information?
I think my main concern is how I actually get the “personal” info about my user - age, gender etc. Or do I do a large questionnaire to find out the population of my local town?
And I assume this is the first stage in user research - to develop a persona?
Any advice would be helpful, thanks!