we have an e-commerce site that has category landing pages like this that lead visitors to the product specific pages. would these category landing page be more search-engine-optimized if we also listed the prices of these products on them, instead of just in the product specific pages?
please advise. thanks in advance.
I don’t see any reason for thinking that would be the case. Search engines will return a page in the results if they determine it’s relevant to the search terms. I don’t see how adding the price there will make the page any more relevant - unless people regularly search for item and specific price, which seems unlikely.
On the other hand, if you think that adding the information to the landing page would be helpful to real, human site visitors (which does seem to me to be quite likely) then yes, add it in.
It is for me. On the rare occasion I’m interested in a product, price is often an important detail to me.
I don’t spend a lot of time reading or looking around for it, I leave.
Why should I spend time reading or looking around only to find a “contact us” or a too-high price?
There are pros and cons. Google will give you the best possible result based on product’s name and relevancy. In that regard, putting a price near your product will not necessarily improve your position. For example, if you type “Lenovo PC 500 $” in Google, it will not necessary give you all the Lenovo PC’s that are worth 500 $. Instead, they may give you things such as Lenovo PC with 500 $ discount or Lenovo that increased its price from 500 $ to 600 $. In that regard, search may be ambiguous. But, do you want to have an ugly homepage? Some guys such as Mittineague will prefer having prices on homepage. However, there are those that will find it distasteful. It also depends on buyer’s personality, whether he likes browsing or if he is looking for a quick solution. If you wish to improve your Google positioning, it is important for customer to stay as long as possible on your website. Also, it is good if he starts browsing and goes to other pages. All of these things will improve their experience and in terms, your SEO effort. When it comes to putting prices, it is more of a marketing question. Also, it may depend on your particular product, your target market, whether its cheap or luxurious item. For example, when you go to Ferrari website, you want find prices anywhere unless you go deeper. This is because people do not care about the price. They care about other psychological stuff which Ferrari as a brand provides, such as status, power, strength etc. But, if you are purchasing Coca-Cola, you will search for a company that is giving you the cheapest price (given that Coca-Cola is same wherever you go). in that case, price on landing page may prove to be the best solution (at least if your price is competitive, otherwise you may lose positions because people will quickly leave your website due to unrealistic price).
I hope this helps otherwise I will shoot myself 
Feel free to ask some additional questions or if you wish, you can give us some more specific details.
How? How will Google know how long a visitor stayed, or how many other pages they visited? Google has stated quite clearly that they do not use Analytics information in search ranking.
ASIDE: Actually it’s not. Whilst the basic formula is the same everywhere, each territory uses its own water and sweeteners so the taste varies from one territory to another.
Low Bounce Rates Are Strongly Associated With Higher Google Rankings part
That article goes on to explain:
Please keep in mind that we aren’t suggesting that low bounce rates cause higher rankings.
Google may use bounce rate as a ranking signal (although they have previously denied it). Or it may be the fact that high-quality content keeps people more engaged. Therefore lower bounce rate is a byproduct of high-quality content, which Google does measure.
“We discovered that websites with low average bounce rates are strongly correlated with higher rankings.” Its presumed that correlation exists. But yes, its not definitive. Can agree on that.
Correlation and Cause are two different things.
This would explain correlation, but does not prove cause. As in low bounce rate may not be the cause of better ranking, but good, engaging content is.
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