There's no Google penalty in doing that. But it's a bit silly, IMHO. It may help the page rank (a teeny ween bit, maybe), but are people going to want to use a service that is clearly grovelling for search rankings? I always give preference to proper company names in URLs. It shows a bit of dignity and self respect.
SEO is highly overrated. It involves tiny, petty meddling with keywords, URLs etc, which is all hopeless small fry stuff. It's the gunk on the shoe of internet marketing. If you are relying on the vagaries of internet searches, you are not running your business properly. Internet traffic and search results are too fickle and unreliable. Put your main efforts into making connections, meeting people, and generally adding value, both in public and online—such as speaking, writing good articles and blog posts etc.
And stop worrying so much about Google penalties. Google is not Big Brother. If you are a reasonable person behaving reasonably, you won't have a problem. They are only out to thwart selfish people who try to game the system.