If we go through online forms and sites, we can see that large number of sites affected from the update. This is not a penalty. It is a filter. Ranking for less optimized keywords are untouched. But ranking for optimized keywords are getting lower.
I think the fact that Google is targeting webspam is not new anymore. They’ve always been making updates that would bring down the ranks of those who use webspam to manipulate their rankings. The thing that’s changing here is how they’re improving their algorithm to go against the violators of their standards of quality.
This update from Google is mainly because of those so called ‘blackhatters’ who tried to ‘game’ Google algorithm by tons of software generated low quality links. Nobody will deny the fact that it is a good step , ensuring the search result more quality. But at the same time it will also see a rise of negative SEO.
We’ve always targeted webspam in our rankings, and this algorithm represents another improvement in our efforts to reduce webspam and promote high quality content
This change isn’t anything new, and it shouldn’t cause any worries for webbies who have been following Google’s guidelines all along (ie, write good content for people, don’t keyword-stuff for search engines) – it’s just one more step on the road that Google’s been going down since the start. Evolution, rather than revolution.[/FONT]