Why? If that’s what the user wants to do, that is their choice.
Browsers have a “back” button which does this anyway, so I don’t see the point.
If you do want to disable the back button on the landing page, you could use sessions to not show the button on the first page view of a session.
I’m one of the anyones and I don’t know either.
I suggest the button links to that particular product’s overview page and says so in the tag. Because, as a visitor from a search result, that is what I would expect the button to do.
If I wanted to go back to the search result I would probably use the browser button or its shortcut.
Edit) Beaten to the punch by seconds.
Indicates that the user is meant to right click and save the following code as a bookmark to run against any web page. It is not supposed to be clicked on with the left mouse button.
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