Style wise the architecture firm leans towards a modern minimalism and a certain value of orange. They have no strict style guide (which I consider a problem) so I am inventing visual concepts based on a limited understanding of their brand. I still haven’t been deeply introduced to their brand. In other words I am not basing this off of strict ideas. I am attempting to create a tone that works for them.
Key elements I need help with: color choices, emptiness, decorations, and balance.
I thought the three bottom pictures should reflect the three sections of the company: architecture, urban planning, interior design. Why would you go from that intro to the firm to News? It sounds like News is distracting the visitor from learning the firm’s services.
“We are a” could be replaced by Architecture, Urban Planning, Interior Design, each on its own line to emphasize their breadth.
Great ideas. Thanks.
Part of the reason the “news” is just thrown into place at the bottom is that I was tasked with fixing the top portion of the page by removing a slideshow that they didn’t like. In a sense there’s a frankenstein aspect to this mockup BUT luckily it would be a temporary solution until a full redesign.
There are several articles on Sitepoint in “Design & UX” and “Business” that go over how to interview the business to get the information you need to begin this kind of work.
Well, I’ve gone through the process before. I’ll research the articles available. I am planning a fuller design process with the client but they want short term solutions and they recognize that it’s only short term.
I made a few changes mostly focusing on your notes, “‘We are a’ could be replaced by Architecture, Urban Planning, Interior Design, each on its own line to emphasize their breadth.”
I’ll need to talk with my client further to address your other points, of which you’re completely right.
Does the page look more focused and less haphazard despite the vague messaging with the news at the bottom?
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