On Page SEO For a Magento ecommerce site

How many factors I’ve to consider for On Page SEO in a Magento ecommerce site?

Does anyone have any experience with how effective Magento GO is with utilizing SEO techniques? My concern is that it’s not hosted on my own servers, but this may be just myths and ghost tales scaring me. I’ve been playing around with the back end and they offer plenty of options to do as l…

On-page Seo is very simple for magneto website because you can make any title tag , keywords tag and description tags,etc edit by admin lo-gin of your website.

<snip>link deleted</snip>

Mainly Focus on Meta Tags like Title Tag and Meta Description Tag. Also you can upload Robots.txt, XML Sitemap and .htaccess files in website’s root folder.

Check out the points on which your competitors are better.

Also investigate points where these are worst. This will assist you in avoiding the blunders.

2 Important factors to consider for on-page SEO:

  1. Meta Labels
    a. Meta Subject
    b. Meta description
    c. Meta Keywords (Al though that is less important contemplating above two components.

  2. We almost all know “Content is actually King”. Have an exclusive and descriptive articles.

Make sure to take into account below points prior to going for on-page SEO:

  1. Add Product reviews
  2. Have unique titles for every page
  3. Use keyword and easy to use URL’s
  4. Try using fresh content for every page.
  5. Put a program description

These will assist you to in on-page SEO also.

1.Unique Title
2.A simple Meta description so that people easily can understand about your product.
3.“Keyword” that match your product specification.
4.Make a Group page in FB or G+ and describe about your product

Everything that people have mentioned here is very important.

On top of that, for best practices, you should also incorporate Schema.org tags for a store. Doing this will help Google better organize your site, and if done correctly, they will be able to put certain product details on SERPs.

SEO in Magento is like SEO for almost any other website.

Some ideas:

  1. Make up a list of good keywords for which you’ll be optimizing your website
  2. Pay a good piece of attention to Meta Titles (around 70 symbols) and Meta Descriptions (around 160 symbols), insert you primary keywords there
  3. On product pages create a good descriptions - use H1, H2, H3 tags
  4. Use alts and titles for product images
  5. Have Reviews on product pages
  6. Insert video on product descriptions
  7. Use formatting - <strong>, <em>, tables
  8. Use Rich Data Formats from schema.org - Google really likes it
  9. Interlink products - show blocks like “Similar Products”, “With This Product People Also Bought”
  10. Delete all duplicate pages or use rel=canonical meta tags
  11. On general category/brand pages like site.com/cameras/brand/canon also use some text description along with a number of products. <snip>
  12. Delete all broken links
  13. Create good HTML and XML sitemaps (add it to Google webmaster tools)
  14. Create a good Contact Us page
  15. Create a great Home Page with a list of latest products along with links to latest news/blogs, also add 300-500 words description about your company using your targeted keywords
  16. Actually create a Blog on your website and update it constantly - at least 3 times a month with good industry/company news
  17. Work on Usability - easy and flexible navigation will make the life of your users better
  18. Insert Social Icons/Sharing Buttons on some visible places on your website

These are some of the main points. After you’ve done the internal optimization try get some covering and obtain backlinks to your website from other trusted sources like industry blogs, publish press releases, work on social factors. Google +1 at the moment is the most significant SEO factor at the moment. The more +1s your page has the more trusted your resource becomes, the higher your appear in SERP.

Hope it helps :slight_smile: