There really aren’t any rules that say what your Categories and Actions should be named, just name them something that sounds logical to you. For example, for a document download you could go for Category document and Action download, for a video you could go for Category video and action video. Basically the Category is the subject something is done with, and the Action is what is done with it.
Usually you would put the code for this in a javascript block just above </body> in your HTML.
If the user does-and-that, then send the following to google analytics.
Hey @SwiftorNY, if you are not a developer, I strongly suggest that you replace the Google Analytics code on your site with Google Tag Manager.
It is basically a container that allows you to set up Google Analytics together with intermediate and advanced implementations such as event tracking or scroll reach tracking without having to touch code.
Traditionally, other than the Google Analytics code, you’ll need to wrap the link or button that you want to track for events with a snippet of custom code. You can visit this guide to learn more about how to implement it. Look for the “Using Universal Analytics Event Tracking (analytics.js)” heading.
HI SwiftorNY,
If you are not working with codes use Google tag manager.To set up event tracking for download document on your site you need to place a code snippet on the button where visitors click to download the document. Below is the Basic code for event tracking.
onclick=“ga(‘send’, ‘event’, ‘category’, ‘action’, ‘label’);”
onclick=“ga(‘send’, ‘event’, ‘category’, ‘action’, ‘label’, value);”
You can visit this link also https://developers.google.com/analytics/devguides/collection/analyticsjs/events.
Hope this will help.