So I've had a website for a year and I've been thinking of adding more functionality to it. But then a thought occurred, is it worth spending additional time on this application? When I compare the stats from my website to similar sites, the stats are similar. So maybe the site has reached its peak.
Perhaps it would make more financial sense to create a whole new website than to enhance this one. Or maybe I haven't taken full advantage of the 'potential' and i should continue improving it.
Any thoughts? When do we know when a site has reached its peak and there is nothing we can do to improve its traffic?
Site is here if you're curious : site