At the risk of raising the ire of the legal community I will weigh in here.
If you study the USPTO (United States Patent and Trademark Office) website, you will find that filing yourself is not all that difficult and I can assure you that it is not as I hold several trademarks in a few different areas and I filed them myself, using the easy to understand USPTO online forms.
It just ain't that difficult.
I don't care for LegalZoom, not because they are under any kind of investigation but rather because of the way they handle their pricing, which is to start low and through the use of various add-ons raise the cost incrementally to a point at which the "original" price is lost in the legal fog.
Hiring an attorney does not guarantee good outcomes as my own experience has shown me.
I file my own corporations; it's a simple online form which allows the corporation to engage in any business which is lawful in my state. Takes me about 30 minutes to do the filing and that's including a couple of cigarette breaks and coffee.
Filing for a trademark is a bit more complicated but nothing you can't do for yourself if you spend a little time educating yourself about the process and the USPTO gives you all the regs and the forms for.....
The law was made for the "PEOPLE" and sure looks to me as though you are one of the "PEOPLE"!
Now I know that my attitude regarding the filing of legal documents is going to annoy the daylights out of some people but that's OK with me. I have successfully filed Small Claims, Limited Actions, a couple of lawsuits in District Court, all of which I won, and no attorney on my side in sight.
I have successfully defended myself in several lawsuits and....won, giving lie to that old adage about having a fool for a client. (Getting my money!) I have also used attorneys to represent me in a couple filed against me but that's OK.( In these cases, keeping my money!) If you never get sued, you aren't doing anything in this litigious world! Heck, I been in court before, I'm sure if I live long enough, I'll be in court again and I ain't scared.
I love it when some guy says to me, "I'm going to sue you!"
I tell him "OK, go right ahead!" and that since he has announced his intention to sue me, we ain't talkin' no more.
Drives'em nuts and they come around and the matter gets resolved.
About twenty years back when I was a complete Noob to real estate I got involved in a transaction which cost me well over $350K and I went down The Tubes, so I filed my own Chapter 7, again without an attorney in sight. The Trustee was a bit curious and did tell me that he hoped there weren't too may people out there like me as if there were, they could put a big dent in the incomes of bankruptcy attorneys who do, guess what?
They file forms and make a couple of brief apperances. You do all the work because the forms they file are based on information which you provide. You do most of the work any, so why not do it all?
I ascribe to Robert J. Ringer's theory on attorneys, which is that you use them to get your money, to defend you in a criminal matter and to get you out of deals that you are too embarrassed to get out of on your own. Other than those things, there isn't a whole lot that an attorney can do for you that you cannot do for yourself.
Now do I use attorneys? Darn right I do! I engage in a few real estate transactions each year; I flip some properties and I always take my atorney with me to the closing (Again a lesson learned from Ringer!). Now he doesn't do much but sort of sit there looking ominous and letting everyone know that he is there to represent my interest (To get my money!) and when I get my money, I pay him his fee and we go to the bar!