Is keyword optimisation a complete necessity for website traffic building. What about content optimisation.
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Of course, keyword optimisation is essential as much as content optimization is. if you follow the rules of keywords while drafting any content it could toggle in the highest place in the Google search which would ultimately help in dragging the traffic towards your website. If you work both on keyword optimization and content optimization equally you might get the traffic you always wanted.
I completely(, but partially) do not agree with this.
I will advise someone not to write content for optimisation content/Keyword ratio, but write with the key notion in mind that it is should be original, high quality and written in such a way to make it more reader-centric not with a notion in mind to keep it more Keyword centric.
The above suggestion would have more meaning during 2006-2012, but Google has come a long way.
Conclusively, Do not try to deceive search engines especially Google, but focus on creating content with the reader in mind not with the google in mind. If you do that persistently for many months and years. Google will take care of the rest.
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I use this, but in my opinion is better to write an article on topic that you understand(or to find someone who a crazy about it). And you will have keywords there and your content will be optimized and you will get traffic 
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Yes, Keyword Optimization plays a vital role in website traffic as Keyword research and analysis is the basic step in the website SEO for organic as well as paid search results. Frequent keyword analysis and developing the database of keywords, your website traffic, leads and sales grow continuously.
I am also using keyword optimization but what I feel that content writing is more important to get backlink on the website…
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I don’t think these days things such as keywords have a considerable impact on your ranking, although for sure having good keywords and following all the SEO basic best practices will help you be at the top, if the content you offer is great quality and relevant. If you think about it Google must spend a lot of resources in being able to spot just that, and they’ve been doing it for many years, no less than Google. Many years ago they used to rely in a lot less robust mechanisms than they use today and you could trick it to rank you higher… These days you’re better off playing by their rules so I bet Google’s guidelines on SEO are a great start.
I copied the following from that document:
Things to avoid
Don’t fill your page with lists of keywords, attempt to “cloak” pages, or put up “crawler only” pages. If your site contains pages, links, or text that you don’t intend visitors to see, Google considers those links and pages deceptive and may ignore your site.
Don’t feel obligated to purchase a search engine optimization service. Some companies claim to “guarantee” high ranking for your site in Google’s search results. While legitimate consulting firms can improve your site’s flow and content, others employ deceptive tactics in an attempt to fool search engines. Be careful; if your domain is affiliated with one of these deceptive services, it could be banned from our index.
Don’t use images to display important names, content, or links. Our crawler doesn’t recognize text contained in graphics. Use ALT attributes if the main content and keywords on your page can’t be formatted in regular HTML.
Don’t create multiple copies of a page under different URLs. Many sites offer text-only or printer-friendly versions of pages that contain the same content as the corresponding graphic-rich pages. If your site has identical content that can be reached via different URLs, there are several ways of indicating the canonical (preferred) version of a page.
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Yes, use long tail keywords for easy ranking
keywords…one of the main component of SEO…while publishing a content always think of a perfect keyword for better search results…also while naming the title…just copy the title u have written & paste it on google search…then go to the bottom of the web page…look for the related search results…then compare ur title…make necessary changes if u feel so to the title of ur article…in yoast SEO u get lots of options like adding snippet then the focus keywords and then u will get an analysis as below which becomes green from red:
Analysis (for instance):
No focus keyword was set for this page. If you do not set a focus keyword, no score can be calculated.
No meta description has been specified. Search engines will display copy from the page instead.
No images appear in this page, consider adding some as appropriate.
The SEO title is wider than the viewable limit.
The slug for this page is a bit long, consider shortening it.
The text contains 501 words. This is more than or equal to the recommended minimum of 300 words.
This page has 0 nofollowed outbound link(s) and 1 normal outbound link(s).
This page has 0 nofollowed internal link(s) and 2 normal internal link(s).
Yes, keywords optimization is key task that every SEO expert should follow along with content optimization. They are included in URL structure, Meta tags and in content. This helps to improve keywords ranking as well as generate more traffic. Make sure that you use relevant keywords according to your niche. Maintain the keywords ratio in your content. It should not look like keywords stuffing.
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Yes. Your SEO efforts won’t be complete without keyword optimization. How can your target audience find you easily if you don’t incorporate the right keywords to your content? However, if you really want to boost your website traffic, it is essential to focus not just on the keywords but also to the quality of the content.
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From my view, there is no such concept called keyword optimization. But you have to optimize your title and description according to your targeted keywords.
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I don’t think there’s anything in the field of marketing which is an “absolute necessity” because this is something where there are no wrong answers, the only thing is that if you don’t do something properly you won’t get the results which you were expecting.
Apart from that, I haven’t explicitly seen keyword optimization rather just some practices which you follow to bring out the best from your content. I.E this is something like picking the best keywords to help you highlight your content.
Focusing on quality content is still the most important thing which is required to bring in desired results, because content is what drives people towards your targeted page.
Hope this helps.
Cheers.
I agree with kateshvediuk. Keywords is just a guide thing, robots have to understand what are you writing about. If you understand your topic enough and your language is good you will have traffic coming to your site.
Anyway we have to remember that there is the RankBrain algorithm and Google will understand what are you talking about even you don’t have special keywords on your page.
Keyword and content optimization are both essential in traffic building. I honestly believe that you have to work them hand in hand to get the best results.
You have to do that because without keyword optimization you can get higher rank and if you not at top of the rank you can’t get traffic for website.
Keyword optimization is the main thing to work with while doing marketing for the webpage.
Keywords play an important role because while on a search engine the person will type the keywords, and if your keywords are optimized then only you will get the preference to be selected by the person.
So, in my opinion keywords optimization very much important while doing marketing for a website.
Keyword optimization is the basic aspect of search engine optimization. You need to find right keywords which can be targeted on your website that brings traffic & sales. A wrong selection of keywords led to your waste of time in optimizing your website.
Yes keywords optimization is important for website traffic. 1st of all you have research keywords for your website. Then do any other things. With out keyword research you can’t start SEO. if you start then you can’t get any results means traffic. So 1st analys high volume keywords.
Thanks and regards,
Smith Anderson
For traffic you need to use more social media because of here you can get huge amount of traffic. For traffic you can also run some ppc which will work fast. But sometime you need to research keyword so that visitor can get your site.