Excellent, @chrisofarabia. Very cool. The SXSW badge is a pretty good value, but it comes down to the person to get that value.
For example, with an Interactive badge, you can attend Interactive sessions, networking events, parties, etc. You can find a lot of free food and drink if that's what you want. You can walk the trade show floor. But you can also attend all SXSW Comedy shows. I try to attend a couple of comedy shows every year because there is a great collection of comics at the event, that normally tour around the country, appear on the late night TV shows, have Netflix specials, etc.
Like last year, I saw Bill Cosby (cough before the whole terrible situation came to light), Sinbad, Pete Holmes, T.J. Miller, Jim Breuer, Matt Braunger, Nate Bargatze, Chris Gethard, Iliza Shlesinger and others.
I also found time for a couple of concerts: Childish Gambino (with The Cool Kids) and Asher Roth. And I saw the Jimi Hendrix biopic, Jimi: All Is By My Side (I had a Gold badge). The Gambino concert was open to all, but the Asher Roth concert wasn't, so I paid a cover charge.
I've been fortunate to have spoken at SXSW 5 times, so this will be my sixth time speaking and seventh time attending. It's a fun, challenging event. But I've spoken at a bunch of conferences and nothing matches the energy of SXSW.