Increase Site PR

Just joined but I have been in the industry for about 15 years. New to SEO/SMO though and I’m trying to build my knowledge before making any mistakes…

I want to increase my PageRank and feel that the best way to do this is through really good off-site link building and active social media. I have made all of the needed changes to my site (on-page).

Here’s my question:
Can you buy high PR links? Or is this considered ‘cheating’ by Google? I want my search results to appear and to actually be organic, but if I can give my site a boost while I proceed with the 12 month SEO campaign it would help.

Google effectively did away with PR (Page Rank - named after the person who developed the algorithm - Larry Page) several years ago. It was a calculation based on the number of other pages pointing to your page and the PR of those pages. Too many people tried to scam the system such as by purchasing links so Google dumped PR. They ay still use the calculation internally but they don’t report on what PR any particular page has any more and haven’t for several years now.

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Welcome to the forums @sincats. Concentrate on quality content on your website and the rest will follow. Share it on social media by all means, but don’t get caught obsessed by rankings.

You can - but you should only do so if you want to risk your site being penalised for violating Google’s guidelines.

The following are examples of link schemes which can negatively impact a site’s ranking in search results:

  • Buying or selling links that pass PageRank. This includes exchanging money for links, or posts that contain links; exchanging goods or services for links; or sending someone a “free” product in exchange for them writing about it and including a link

You’ve also mentioned using social media. This may be a good way to drive traffic to your site, but it will have no direct influence on SERPs. Firstly, search engines place very little value on links which you can place yourself in this way. Secondly, most social media sites mark user-submitted links nofollow, in accordance with Google’s guidelines, so such links will not count as backlinks or influence SEO.

As others have said, concentrate on the content on your page, rather than trying to manipulate external factors. You’ve said you’re new to this area, so I’d highly recommend reading Google’s “Search Engine Optimization Starter Guide”.

It’s not just Google either. Yandex says:

We do not approve of:

  • Sites with little or no original content (including content aggregators and affiliate programs with no extra value of their own)
  • Doorway sites existing solely for the purpose of redirecting users to other domains
  • Auto generated (gibberish) text
  • Keyword stuffing, i.e. overloading pages with large numbers of keywords
  • Hidden (or barely visible) text and links
  • Excessive and aggressive advertisement, including the usage of pop-up, pop-under and click-under ads
  • Linking to other resources solely to increase their ranking in search results
  • Link farming, i.e. having a group of sites hyperlinking to each other site in the group
  • Cloaking, i.e. presenting different content to users and search engine crawlers
  • Malicious behavior such as infecting users with malware, redirecting them to infected domains, phishing, parent window redirection, etc.
  • User behavior emulation
  • Groups of sites belonging to the same owner and offering the same goods or services, multiplied to occupy as much positions in search results as possible.

OK - if you’re going to be fussy, Bing is also agin it.


Links pointing to your site help Bing discover new pages on your site. It also, traditionally, is regarded as a signal of popularity. The site linking to your content is essentially telling Bing they trust your content. As a result, Bing rewards links that have grown organically, that is, that have been added over time by content creators on other trusted, relevant websites made to drive real users from their site to your site. Abusive tactics that aim to inflate the number and nature of inbound links such as links buying, participating in link schemes (link farms, link spamming and excessive link manipulation) can lead to your site being delisted from the Bing index.

(But I’d mentioned Google specifically, because the question was about PR, which is a Google metric.)


But neither of those even have PR.

Larry Page works for Google and PR was an algorithm named after him. You can’t have Page Rank anywhere but Google because Larry Page works for Google.

You’re quite right. Went a bit off topic there. Shame on me…

Thank you. I can’t believe that I just found out about this… Good to know and I appreciate your advice. It makes since that Google and other search engines would make this change.

Actually i am new to this forum and for seo as well i recently saw a video in which the seo trainer was saying that good has advanced his tactic, So if you want to buy pr link you can buy it will definitely increase your rank but just for the time being after some time your website will be on the same page as i used to be before buying the pr links so best way to keep your website on your desired level is to keep doing seo for daily basis so in that way google will take this website as real otherwise it will be included in scam or something like that

You can’t because there is no such thing any more and Google used to ignore paid for links even back in the distant past when PR existed.

Oh i see, i do not know about that as i am new to this field. Well any ways thanks Felgall can you advice me any free course from where i can learn how to increase PR? I know basics of this but i want to go high in this field.

As felgall just posted, NOWHERE
Why? because PR is a thing of the past.


6 posts were split to a new topic: Learning SEO the right way

That’s the point @felgall is trying to make; you should forget all about PR and trying to influence it. Google removed PR from Webmaster Tools in 2009, and has been telling people since then not to obsess over it, but to concentrate on more useful metrics.!category-topic/webmasters/webmaster-tools/29GtmYDt8L0

Google has long since ceased to issue regular public PR updates, so any information you find claiming to show the PR of a page is at best out-of-date, and may be highly inaccurate.

Thanks for your help

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Not exactly if you buy one or two High PR links than you should be on safer side rather than buying too much.

It has been clearly explained in this topic that buying links is against Google’s guidelines (and those of other search engines).

It has also been explained - at some length - that Google has not issued public PR information for some years, and any claims sites may make about PR will be at best out of date. So any site advertising “high PR” links for sale is not only violating Google’s guidelines, but also conning potential customers.

Please take the time to read a topic before replying, so that it doesn’t become endlessly repetitive like this.


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