Just joined but I have been in the industry for about 15 years. New to SEO/SMO though and I’m trying to build my knowledge before making any mistakes…
I want to increase my PageRank and feel that the best way to do this is through really good off-site link building and active social media. I have made all of the needed changes to my site (on-page).
Here’s my question:
Can you buy high PR links? Or is this considered ‘cheating’ by Google? I want my search results to appear and to actually be organic, but if I can give my site a boost while I proceed with the 12 month SEO campaign it would help.
Google effectively did away with PR (Page Rank - named after the person who developed the algorithm - Larry Page) several years ago. It was a calculation based on the number of other pages pointing to your page and the PR of those pages. Too many people tried to scam the system such as by purchasing links so Google dumped PR. They ay still use the calculation internally but they don’t report on what PR any particular page has any more and haven’t for several years now.
You can - but you should only do so if you want to risk your site being penalised for violating Google’s guidelines.
The following are examples of link schemes which can negatively impact a site’s ranking in search results:
Buying or selling links that pass PageRank. This includes exchanging money for links, or posts that contain links; exchanging goods or services for links; or sending someone a “free” product in exchange for them writing about it and including a link
You’ve also mentioned using social media. This may be a good way to drive traffic to your site, but it will have no direct influence on SERPs. Firstly, search engines place very little value on links which you can place yourself in this way. Secondly, most social media sites mark user-submitted links nofollow, in accordance with Google’s guidelines, so such links will not count as backlinks or influence SEO.
As others have said, concentrate on the content on your page, rather than trying to manipulate external factors. You’ve said you’re new to this area, so I’d highly recommend reading Google’s “Search Engine Optimization Starter Guide”.
OK - if you’re going to be fussy, Bing is also agin it.
Links pointing to your site help Bing discover new pages on your site. It also, traditionally, is regarded as a signal of popularity. The site linking to your content is essentially telling Bing they trust your content. As a result, Bing rewards links that have grown organically, that is, that have been added over time by content creators on other trusted, relevant websites made to drive real users from their site to your site. Abusive tactics that aim to inflate the number and nature of inbound links such as links buying, participating in link schemes (link farms, link spamming and excessive link manipulation) can lead to your site being delisted from the Bing index.
Actually i am new to this forum and for seo as well i recently saw a video in which the seo trainer was saying that good has advanced his tactic, So if you want to buy pr link you can buy it will definitely increase your rank but just for the time being after some time your website will be on the same page as i used to be before buying the pr links so best way to keep your website on your desired level is to keep doing seo for daily basis so in that way google will take this website as real otherwise it will be included in scam or something like that
Oh i see, i do not know about that as i am new to this field. Well any ways thanks Felgall can you advice me any free course from where i can learn how to increase PR? I know basics of this but i want to go high in this field.
That’s the point @felgall is trying to make; you should forget all about PR and trying to influence it. Google removed PR from Webmaster Tools in 2009, and has been telling people since then not to obsess over it, but to concentrate on more useful metrics.
It has been clearly explained in this topic that buying links is against Google’s guidelines (and those of other search engines).
It has also been explained - at some length - that Google has not issued public PR information for some years, and any claims sites may make about PR will be at best out of date. So any site advertising “high PR” links for sale is not only violating Google’s guidelines, but also conning potential customers.
Please take the time to read a topic before replying, so that it doesn’t become endlessly repetitive like this.