By “end user” do you mean the user who is conducting the search? If so, you’ll need some kind of “login” approach on your web site so that user can be identified, then you can use the WHERE clause to limit the results. Obviously your table will also need to keep a record of who entered a particular entry.
@droopsnoot: I don’t have to register with IMDB or Allmusic.com to search their databases. I don’t understand why users would have to register to do a simple search at our site, when we just want them to find medical professionals in their area.
Sorry, my mistake - I was reading your requirement of “limit to those the end-user has entered” to mean “those records that this particular user had created”.