ORDER
BY CASE WHEN :menu_order = 1 THEN item
WHEN :menu_order = 2 THEN -1 * item
WHEN :menu_order = 3 THEN profit
ELSE -1 * profit
END ASC
ORDER
BY CASE WHEN :menu_order = 1 THEN item
WHEN :menu_order = 2 THEN -1 * item
WHEN :menu_order = 3 THEN profit
ELSE -1 * profit
END ASC