How come we get referral traffic from Example.com??

We recently got a significant amount of referral traffic coming to our website from example.com. As example.com is a placeholder website with no external links on it, how come we’re getting traffic from example.com??

Is this a spambot faking the origin? And more importantly is there a way to avoid this (other than creating a filter for unwanted traffic?

Thanks

Wondering myself as well. Got 7 users landing on the same page from example.com. Three of the visits had LinkedIn cookie ids. All were from the same company per our BI platform. A Google search for this turns up no other useful answers.

Is it someone faking the referrer attribute of their request to your site? Probably, yes.

Is it necessarily a spambot? No. Anyone can manipulate the referrer of a request, it doesnt need to be a spambot. Maybe its just someone who doesnt want you to know where they’re coming from, but doesnt want to send empty to avoid being classified as hiding their referrer.