How can i generate more sales for a website?

Hi guys! I am a junior marketing assistant and i want to impress my team leader with some ideas for improving the site to generate more sales. Can somebody help me please? The site that i am talking about is this:
Thank you guys, i really need your help :slight_smile:

Hi dirlauroxana95 welcome to the forum

Perhaps start with the obvious, fix the page so it won’t break for visitors