I have the following breadcrumb code on my website but it does not appear to be working, as Google search results are not displaying the hierarchy. Here is an example. (I do not have a breadcrumb on the homepage; perhaps this is to blame? Thank you.<div class="breadcrumb">
<span class="breadcrumb-bit home" itemscope itemtype="http://data-vocabulary.org/Breadcrumb"><a href="/" itemprop="url"><span itemprop="title">Compare Wearables</span></a></span>
<i class="fa fa-chevron-right"></i>
<span class="breadcrumb-bit" itemscope itemtype="http://data-vocabulary.org/Breadcrumb"><a href="?vs=charge&vs=chargeHR&vs=flex&vs=one&vs=surge&vs=zip" itemprop="url">Fitbit</a></span>
<i class="fa fa-chevron-right"></i>
<span class="breadcrumb-bit"><span class="like-a">Fitness Bands</span></span>
<i class="fa fa-chevron-right"></i>
<span class="breadcrumb-bit end" itemscope itemtype="http://data-vocabulary.org/Breadcrumb"><a href="?vs=charge&vs=chargeHR&vs=flex" itemprop="url"><span itemprop="title">Fitbit Charge vs. Fitbit Charge HR vs. Fitbit Flex</span></a></span>
</div>
I’m not quite sure how you expect this to display in search results; it’s not something I’ve ever used. But this might help:
[quote=Google]
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It may take some time for rich snippets to appear in search results or Place Pages.
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If rich snippets aren’t appearing for your site, see possible reasons why.
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Marking up your data for rich snippets won’t affect your page’s ranking in search results, and Google doesn’t guarantee to use your markup.[/quote]
https://support.google.com/webmasters/answer/99170
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