I have noticed a shocking & disappointing change in facebook.
Posts are now delivered to a tiny amount of your total audience.
If I post external links on a page page having 100k likes, the post is being delivered only to 1500-2000 people. \
Isn’t it shocking? Is this happens to you also?
Have you noticed it?
It’s happening to almost any marketer I know who are managing Facebook Pages but it’s not surprising. The number of friends and the amount of pages that a Facebook user liked are increasing and to maintain user experience, Facebook has opted to show what it thinks are the most relevant to a user.
Keep publishing engaging content that ties back to your business objective and you should be able to minimize the impact of algorithmic changes made to the news feed.