Do you think will help non-traditional domains?

ICANN is still in the process of releasing hundreds of new Generic Top Level Domains (gTLD) and most of them have gone mostly unnoticed, especially by the general public. Then last week, Google rebanded/reorganized/restructured/whatever under Alphabet and released the announcment under

How do you think this will effect thew new gTLDs? Personally, I think it may give them the boost the new they needed.

Relevant article from last week:

As an old-timer I think the recent explosion in TLDs is a silly trend.

The original Internet established Commercial businesses, Educational Institutions and Network providers.
This, of course, was US centric. When other countries arrived at the party they needed a Domain Name at the highest level to define them. So .uk and .ca and the rest appeared.
From a marketing perspective I recognize the desire to be catchy and cute. These (and the highly popular .io) were seized and exploited.

I believe this perpetual attempt to provide something new and interesting (read “new and marketable”) has been diluting the Internet as a medium.

The problem is squatters. There will always be squatters, they aren’t going away. But there are only a finite amount of decent names. And .com names are getting worse and worse as time goes by.

For instance, just last week I inquired about a random .com I had an idea for. I had no intention of buying it, I was just kinda curious what they were trying to get out of it, because I thought it was a weird name that I couldn’t see as being high in demand or anything. Here was the response:

Hi Mawburn,

My name is [squatter], and I’m a Domain Broker with We represent the current owner of

I discussed this with my client and based on many criteria, their expectations are $98,000.00.

Please let me know if you have any questions or would like to make an offer.

Thank you for your inquiry,

A remora is one of those fish that attach themselves to sharks and have really weird sucker heads to do that.

You are absolutely right. But I wonder if there is [still] value in those special domain names.
We have learned to recognize ebay and amazon and microsoft. But in today’s world

a. anything set of characters can be skillfully marketed into a brand (YouTube, Twitter for example)
b. we rely on either Search Engine Results or stored bookmarks (so you really only type the domain name once)

Around a year ago, .scot appeared. I have a couple of .scot domains and also use them for e-mail, but I’ve found several sites which won’t accept them as valid. I wonder how these sites will cope with the influx of othewr extensions.

They will have to adjust. Those are just bad sites. lol There a lot of badly done sites. There’s really no reason to limit emails on domain extensions. If they worry that much about it being a real email, then they need to verify it by sending an email to them anyway.

I own a [my-last-name].ninja I planned on using for email… if I can ever remember to use it.


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