Digital Marketing vs SEO?

Tell me difference between Digital Marketing and SEO ?

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Digital marketing is a vast market with many sub markets and domains. But digital marketing is mainly any advertisement used online, video, radio and tv.

While SEO is not marketing it is so your site can be optimized to rank higher in search engines such as google, bing and yahoo among others.

There is also SEM(search engine marketing) another broad topic of advertisement and sub domain of digital marketing. SEM is basicly marketing through keywords of a search engine and other ranked website’s of those keywords.

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Digital Marketing: Marketing of a product or brand with the help of digital techniques like (Email Marketing, SEO, SMO).

SEO: SEO is a technique to rank a website in Google SERPs. In this technique we use on page SEO and off page SEO methods.

SEO applies to all search engines, not just Google. It may be the major one in most parts of the world, but it is certainly not the only one.

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Digital Marketing is a broad term which is used for Internet marketing i.e marketing a product, brand or any website online via different marketing methods like SEO, SMO, Email Marketing, SEM, Affiliate marketing and so on. It cover many different topics & technique which are used by marketers to market their product.

Whereas SEO is one of the important branch of Digital marketing, Its Search engine optimization which means to optimize a website to gain better search engine ranking so that it can drive traffic on search engines.

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Well… I think a good analogy is to say that digital marketing is planet earth and SEO is one small country on earth.

I was actually going to share my thoughts on this, but it appears @jgetner advice is just the same as mine.:slight_smile: Overall, I’ve read most of the replies and they appear to be correct. I hope you will consider all our suggestions…:slight_smile:

So which one gives you more users? I think it will be digital marketing?

I think that is the best possible answer …!

I created the site Roofing Company TX to use for SEO purposes in order for it to be found on organic searches. But I use the site Mortgage Company TX for digital marketing such as adwords campaings, social media campaigns, and other “digital marketing” techniques. SEO is just a form of digital marketing.

depends on how good you are at either. If you are very good at setting up your pages to be found easily and ranked highly on SERPs for the terms that relate to what you are selling/promoting then SEO will provide you with lots of users. The advantage is also that if you know what you are doing it is mostly free.

Some marketing techniques can be expensive and yield little return, others can be better. Again depends on how good you are at investing in the right marketing. It can become expensive.

Both can work together well though, but like most things it depends on a lot of variables. E.g. how good your marketing ad’s are, where they are places, how full the market you are competing in, your product etc etc

Digital Marketing is an umbrella term, whereas SEO is a niche within digital marketing.

Hi…i am a also a new user here. but i can recognize the difference between the digital marketing and SEO. Digital marketing is using the digital means of communication for marketing e.g SMS, Phone, TV, Emails etc. But SEO is using internet as a medium for marketing specially search engines. SEO is the part of digital marketing.

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