Creating an interim page for Google Ads?

Hi there,

I run a competition/contest website which lists competitions. Users view the details of the listing and then link off to the external competition page.

I have noticed a similar website that has a page after the user enters the competition that they go to which says something like “please wait while we validate your answer to the competition. Please take a moment to visit our sponsors” which has some Adsense on. The page then redirects to a thank you page.

Is this allowed?

I’m pretty certain that asking visitors to click on an ad (which is effectively what “visit our sponsors” means) is strictly against Google’s rules.

Don’t ask anyone to click on your Google ads.
Encouraging users to click on your Google ads is strictly prohibited – whether directly or indirectly, on your own site, on third-party sites, or via email. Users should always click on Google ads because they’re interested in the services being advertised, not to raise money for your site or for a cause, or to generate some sort of reward for themselves.


Please don’t place content ads on interstitial pages

which sounds like what you are describing.

Both quotes from


Thanks for the replies. I see, that’s what I thought.

I will try to grab a screenshot when I next see it.

Am I allowed to add text above it saying “sponsored”? I’m not asking people to click on them in any way

I wouldn’t. They’re not really sponsors as most people would understand the word, just random (well, not quite random) ads.

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This is an example of what I am referring to:

The ads are Adsense, but I have an extension replacing them so ignore that

I don’t see how that would alter the answers we’ve already given.

Sorry to did this up again, but I’m just wondering if this is allowed (the ad being adsense):

It’s not a separate page, but pops up with the download link.