Bounce rate

What major factors are involved in increasing the bounce rate for a website if you have a good website regarding QA and on-page seo ?

[font=calibri]Surely you want to decrease your bounce rate, not increase it?!

You’ll often get a high bounce rate when your SEO and marketing is more effective than your website. In other words, people go to your website because they expect it to be good, and then they quickly leave because they are unimpressed by it. That can be down to a number of factors, often:

[list][]not immediately clear what the site has to offer them
]poor navigation, so they can’t find their way round the site
[]visual design is unappealing, discouraging people from sticking around
]visual design or quality of writing is weak, discouraging trust in the site
[]too many adverts or pop-ups ruining the website experience
]design is incompatible with their browser/device.[/list]
That’s not a full and exhaustive list, but it gives the main reasons why people might not stick around on a site.

The other reason, of course, can be that they have found everything they need on the first page, and have no need to go any further, so that’s a good thing![/font]

Following are the main points that affect bounce rate of your website

  1. Website design and layout
  2. Size of your webpage
  3. Site Navigation
  4. Content of website
  5. Website’s Loading speed

You should have a kind of content in your website that users are really interested for it… By adding fresh content you can decrease bounce rate.

Higher bounce rate shows that the page is having bad impression with people. So we should optimise the website exactly what people is looking for with quality content and conversion form should be there to reduce bounce rate.

The most important factors are Engaging Content and Videos. Make sure to include unique videos on every page.

P.S: You need to decrease your bounce rate not increase it.

Really? Why videos on every page? I can think of few things more guaranteed to make me leave a site and never return. If you do (for whatever reason) decide to go down that path, you need to ensure that you have alternative content available for those who are unable to view your video, for whatever reason.

I am not so sure how you understood my post up there but by not including videos in your pages you will be missing a huge advantage. Besides that, your comment was not clear at all. Videos are proven ways to decrease your bounce rate.

Without mentioning the obvious, the videos must be created by the writer of the pages and must be unique and highly relevant serving the topic of the post or page. I am surely not talking about automating content writing and scrapping videos and such, i would never discuss black hat tactics on a white hat forum like this one. I am well aware that users on here wants to read high quality tips that are perfectly ethical.

All the Best!

Sorry if I wasn’t clear before.

When I visit a site for the first time, I want to assess it quickly and see if it meets my needs. I can scan any text and make a quick assessment, but if the content is provided in video format, I don’t want to waste my time watching through several minutes of video which might not be relevant to me. Additionally, I find it much easier and quicker to assimilate information which I read for myself, rather than having to listen to somebody else reading it to me. One video on a site I may ignore; videos on every page and that site is definitely not for me. Perhaps I’m in a minority here, but I’m certainly not unique, so I find it hard to believe videos decrease bounce rate to any significant extent.

Video is bandwidth-hungry and may cause problems for people on slow or mobile connections.

Also, as I said, there are people who for one reason or another find it difficult or impossible to access video content. For these visitors, (and for the search engines), you need to provide a transcript or other method to allow them access to the information contained in the video.

Certainly, use a video if you need to demonstrate something which is difficult to describe in words, but use it where it’s appropriate, not as a matter of course on every page.

If you are getting issues of Bounce Rate then think about your website design and structure. Try to offer some discounts and schemes to people and put that on Pop up window(with the information of your product/service). Pop window is the best technique to engage customer and decrease bounce rate.

Do you have any evidence for that? Judging by what I’ve read here on the forums, it seems many, if not most, people find pop-ups immensely irritating. I know I do.

In my experience, Pop-ups are good to engage visitors and it’s not irritate all the time. It depends on your pop-up design and features.

That’s interesting. How are you using pop-ups to engage visitors?

Yes, Steve have highlighted main reasons why people are bouncing from a site. I just would like to add one more point because I think this is also one of most important factor which affect to bouncing.

Heavy site which increase your page load time and disappoint the visitors.

You can also try adding some related posts at the sidebar or below your latest post content, this way, it will encourage your visitors to browse other contents related to what they are looking. Good luck.

By videos i mean in conjunction with text not instead of it. Concerning mobile devices, smart phones nowadays are capable of opening anything really not to mention that they are getting more and more powerful day after day. Videos can be hosted on third party websites like (YouTube, Vimeo…etc), there is no issue with bandwidth even if you on a limited hosting provider. When your website started to cause issues with bandwidth then your business is booming and you seriously need an upgrade or dedicated server.

I still insist that videos on every page decreases your bounce rate and everyone loves videos really even search engines to the degree that they give special emphasis to pages that contain videos. I am not going to argue on this point since it is my daily job while serving my clients.

There is no excuse for anyone not to include videos on their pages unless they are lazy or simply don’t want to take their business to a serious level. High quality videos with unique meaningful content are truly the future of the web. Humans by nature are visual creatures, return back to your history books to see when the first notions of the alphabet got invented and you will surely be shocked of how many years humans lived without text, reading or typing.

Including videos in “every” page is a justified process. Later on towards the future, all the web will move towards higher level of interactivity and videos than text.

No wonder why people prefers watching movies than reading novels. Check statistically how many people watch videos and how many of those who read text, novel or any kind of book really. You will be amazed by the statistics and how much of visual creatures we are.

You might be a fan of reading which is truly an amazing thing but surely it is not the opinion of the majority. Speaking of that, i hope you enjoyed reading my post up here.

Thanks for your extended reply up there and no need for apologies at all… All of us can be unclear sometimes.

All the Best!

My concern about difficulty in accessing videos was not really to do with mobile devices. I had in mind visually impaired visitors using assistive technology - they may be able to hear the soundtrack, but miss associated images. Likewise, hearing-impaired visitors will see the images, but may be unable to hear the soundtrack. You need to ensure these groups have equal access to the information, by providing it in another form.

And here I was thinking of mobile users, who may have to pay extra for high band-width usage, or people in all those areas where they have either very slow or no broadband access. Waiting for videos to load might be a factor which increases bounce-rate in those circumstances. Yes, the site owner has the option of hosting videos on a third-party site and avoiding the cost of extra bandwidth, but is it fair to impose those costs on the visitor? OK, so the visitor can (hopefully) opt not to view the videos - but in that case, what have you gained by including them?

I think we’ll have to agree to disagree on the usefulness of videos. All I ask is that you bear these factors in mind when deciding whether or not to use them.

Those people who can’t afford to pay the bandwidth why would they want to watch videos from the start using their cell phones? If they can’t wait till they can reach a local terminal and they can’t afford to pay then what kind of urgent business are they running? When you are considering cases, think of numbers, statistics and usage. Why all people think that the web is for everyone under any circumstances or conditions. Of course not everyone is qualified to watch videos under any device or in any listed country. It is never fair and no one can change this fact. That does not mean though Videos are bad or must not be used “everywhere”.

To be honest with you, i have no desire to convince you or anything but definitely i disagree with you above. I could have took more time to give more examples and clarify in better fashion but this started to be an over-kill and maybe a waste of time.

It is good to note that i highly respect your opinion and replies but i surely don’t have to agree with them.

All the Best!


[/QUOTE]In the UK, businesses must by law provide equal access to services for all customers, so ensuring important site content is accessible should be part of the planning stage, not an after-thought. You’re suggesting adding video content. That’s fine. I’m reminding people to also provide transcripts or something similar where necessary.

I am thinking “numbers, statistics and usage.” :slight_smile: Large areas of the UK have slow or no broadband coverage. I believe the US is the same. If your site is targeting either of those countries, it’s an issue to keep in mind. (I can’t comment on other areas.)

Indeed you don’t. :slight_smile: As I said above, we can agree to differ.

If you want to follow things strictly by law even on the net, then you need to create different version of your website. It is perfectly normal to create more than one version depending on the country, region or for those disabled people. That must not generate conflicts though with any video hosting or embedment. The video can always be there!

As i said before, they don’t need to click on your video if they are not in a position to view it. Videos loads when you order them to do so and text can be supplied as an alternative. The idea though is including videos as much as possible and not omitting them and relying on text as you were suggesting. In other words, the primary is videos and the alternatives goes for text not the other way around. Besides that, those “large” areas of UK or USA that has slow to no broadband coverage they don’t really need to rely much on the net or online services. They must not expect to receive the best version of the website as well. Those in turn must not hold businesses from including videos at all!

Returning back to original question, videos does decrease the bounce rate and i can’t emphasize more on that! I have real data on this and live examples. I am not just inventing stuff from my mind because i like videos or i think they are cool to have. It is up to you though of whether you want to believe it or not. If you are running a business, company or whatever try testing it by yourself instead of imagining scenarios. I am sure you will be glad with the results provided that all your videos are professional, unique, relevant and of high quality.

I really hope the one who asked this question got something useful out of this rather than just asking to increase the post count - (ironically speaking).