Sounds like a good idea!
An old marketing strategy is to diverse the product assortment (invented many decades ago in US and still very effective). The products (i.e. packaging) then can be adjusted to be appealing to different targets. Also to generate more trade names (in new packages) to "compete" with other company branches.
Translated to your services, broaden your service range and create new packages suited for different cases. That would give the clients opportunities to choose what they like best.
When you master the assortment trick, maybe also try the "new" and "act now" and "limited time" messages.
Beware though, those messages could also be a repellent, it certainly is to me.