A photo link to a "specific" spot on another page?

I know how to use a photo for a link to another page or to another website, but how do I use a photo to take the reader to a “specific” spot on another page? Any help is always appreciated…

If you use a link like this:

Then use an ID in the code of the page where you want to go ( in this case the page is News.php):
<h2 id=“today”>Todays news</h2>

This actual code is untested but should give you a starting point.