Delegating Link Development: Outsource or In-house?

[ArticleBot]

This is an article discussion thread for discussing the SitePoint article, "Delegating Link Development: Outsource or In-house?"

[bobsorenson]

This article is disappointing for lack of detailed information on link development process.

[Mook-Jon]

Here's my take on what you should do..

For reciprocal links.. Do it yourself and BY HAND. Don't use one of those 1000+ link directory sites. Keep your links relevant to the PAGES you want to link to. Don't always use your homepage as the page that the incoming reciprocal link is coming to, and try and mix up your anchor text so it's not the same damn thing over and over. If you add more keywords and turn your anchor text into more of a one liner description with your primary and secondary keywords inside, you'll see better results on a broader scale, rather than just hitting one keyword at a time.

... read my blog for the rest.

[linkin99]

Originally Posted by Mook-Jon

If you add more keywords and turn your anchor text into more of a one liner description with your primary and secondary keywords inside, you'll see better results on a broader scale, rather than just hitting one keyword at a time.

Umm, correct me if I'm wrong, but doesn't "link love" by G Y and others start to hurt the strength of keywords.... the fewer keywords in anchor text the more prominent they are.

[peach]

putting entire sentences in your anchor text is really bad practice...

[peach]

Good read!

I hope to be able to outsource link development to some time, heres what I would do different:
1. Since I don't have an office, in-house would mean inside my private forum (a sort of command center online). Benefits of employing people online are that they can be laid off with zero costs, if they aren't as talented as you had hoped.
2. I would scout for people on places like sitepoint forums, researching time spent on the forums, interest in SEO, reputation in the community, social skills. Social skills are a must-have when negotiating for links!
3. I would still do all the research, and then brief them with exact instructions. You need to tell the worker how to find good links and how to recognise them when they're in front of their nose. After all that's what you can do, and he can't.
4. Having the employee in-house will drag along lots of paperwork and will limit your options of payment. When you hire online you are completely free to choose how to pay your link builder. I havent given it much thought yet but in order to keep the link builder's performance up, I would do with a piece-rate/stock option hybrid.
In order to keep him from slacking I would offer pay-per-link and with the quantity/quality trade-off in mind it would probably be wise to pay him bonuses for achieved rankings. This way your link builder will help with your long-term goals.

[SaN-DeeP]

interesting read..

Surely a good article, but could you please start with practice 1A: give a quick definition of what you mean by 'Link Development'.

Fantastic article on enterprises looking to manage large link campaigns.

a good list of outsourcing links requirements is easily seen on elance. the req's you can ask for are so specific that you only pay for the links that work. i do think that not using your email address could be an important addition to this ad.

additionally, you can see feedback of outsource linking firms and use that for evaluation.

here is an example of an add ::
One way non-reciprocal links.
NO link exchanges.
Linking page has to be PR3 or higher.
No PR0 or link pages will be accepted.

All links must be permanent.

All links must be on "choose your topic here".

Only direct static links will be approved. You must check that the acquired link is spiderable. We will not pay for links that are hidden, cloaked or redirected in any way. Links from FFAs, Linkfarms, and Spam Websites are not acceptable.

- Geographically diverse class C IP addresses. Not large number of links from the same C class of IP addresses. Each link should be unique. This means it shouldn't come from the same server or belong to a network. It must have its own unique domain.
Links must be from different, geographically diverse, Class-C IP Addresses.

The links should be from a mix of informational websites, industry directories, and blogs.

Links must be on pages with no more then 20-30 outgoing links.

Proposed linked websites must have been Google crawled and indexed within last 45 days.

We will pay for each link the following, ((pr from not the homepage of the website, but the actual page where the link is placed).
PR3 $3
PR4 $4
PR5 $5
PR6 $6
PR7 $7

[ec17]

Good Article. So, assuming the ABCs & relevancy, can anybody share their thoughts & experiences on how much PR3, PR4, PR5, PR6, etc. links are worth in terms of both marginal pagerank & traffic flow?

[raycampbell]

Fabulous article. It had a lot of good advice on link development, but I also found the questions to ask prospective hires a really good reminder of the kind of questions that help avoid mistakes in any hiring context.

Zoe Jekob's comment also was helpful.

[SITS]

Very well describe Outsourcing Link Development work. At Xponsewebs.com My boSS insit me to Hire people for Link Building, which never be a good idea in my point of view, I Asked him to develop A website through which We can Out source Link Development.

Now we are develop A website through which we can outsource link development work,

good article ......buddy....but give me solution for building one-way links without article, directories, blog , press release or any...
Thank In advance

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