Online Reputation management is concern with technique & sequence of continuous monitoring, measuring, and shaping conversations concerning your brand, in the online market. Online Reputation management involves three basis steps

1. Collect the optimum feedback from your customers/ clients by listening to the online conversation, comments, their views regarding the products & services of your brand.
2. Try to find out what are the reviews that are posted regarding your products & services, if it is negative, try to find out what was the reason behind it. try to understand what is being said about it and why they are saying it.
3. Interacting with your consumers to mitigate any damage to your brand that could potentially arise as a result of negative feedback about your company, product or business methods.
4, You can either interact with the customers regarding his visionary for your products and services or else try to push the negative feedback down by publishing & highlighting more important features for your products & services.