Tara Hornor has a degree in English and has found her niche writing about marketing, advertising, branding, graphic design, and desktop publishing. She is a Senior Editor for Creative Content Experts, a company that specializes in guest blogging and building backlinks. In addition to her writing career, Tara also enjoys spending time with her husband and two children.

Tara's articles

  1. Dealing with Comments on Facebook

    Engaging clients or prospects on Facebook can present plenty of golden opportunities, but sometimes you do have to deal with the occasional disgruntled client.

  2. Create a Unified Transmedia Story as a Freelance Designer

    Oh great. Another word to learn in the wide world that is the web, not to mention another marketing term. Like most freelance designers, you probably just want to focus on designing! Yet creating a unified transmedia story is something vital enough to be worth spending at least the length of time it takes to […]

  3. 10 Ways To Win Your Local Freelance Market

    Photo Credit: lauren michell via Compfight cc One of the many benefits of being a freelance designer or web developer is that you can work with clients from all over the world. For a qualified, astute, and industrious designer, the Internet can provide enough projects for you to bid every day. But, this benefit is […]

  4. Designing For Disabilities: Section 508 and International Accessibility Compliance For Beginners

    Many graphic designers, web developers, or others in the technology and media industries will eventually come across a project that requires compliance with “Section 508″ or other accessibility standards. This term can be quite intimidating for a beginner because of the legal implications often involved. While Section 508 is legally binding only for United States […]

  5. 8 Ways to Evoke Positive Emotions in Visual Design

    Designers who work in branding have the oh-so-glorious job of trying to create designs that are not only easy to remember and relate to, but portray the brand concisely and accurately as well. Add to this the need to evoke the right emotions and the inherent need for brand simplicity, and some might say that […]

  6. 12 Ways To Disappoint Your Design Clients

    One of the most difficult parts of being a freelancer is dealing directly with your clients. If they are disappointed, it’s your fault completely. You don’t have a company or colleagues to fall back on to help you deal with clients. It’s all you. This perspective can be quite intimidating to say the least. What’s […]

  7. Designers, Know Your Competition: 5 Do-It-Yourself Site Builders

    If you thought that you only competed with your fellow designers for web-related design work, think again. Quite a few do-it-yourself site builders have become popular and surprisingly effective at producing basic websites. There are certainly many cases in which a business should hire a professional web developer/designer to create their website. However, sometimes all […]

  8. 10 Troublesome Colors to Avoid In Your Advertising

    Most of the readers on DesignFestival probably already know which colors to avoid in advertising, so for those of you who fall into this category, this article is simply to give you a bit of humor to brighten your day. However, if you are still new to advertising, or maybe there is a color combo […]

  9. 35 Beautiful Creative Commons Waterscape Photographs

    A stunning photo is one of the best ways to draw an eye to a design, whether it’s for the web or print. Full background or off to the side, a photograph will also help to control your viewer’s experience and cause the right emotions you want associated with your brand or ad. Waterscape photographs […]

  10. 10 Outdated Symbols to Exclude From Your Designs

    Times are changing…fast. So fast, in fact, that often web and graphic designers forget that certain symbols or icons that they place in designs may no longer be recognizable nor relevant. Symbols that one generation recognize immediately may be completely unknown to younger users. Like me, you may remember a time when everyone had a […]

  11. Customize Your Amazon Product Listings with Amazon Pages, Posts, and Analytics

    Designers meticulously polish every last pixel of their landing pages to maximize appeal, but they rarely have the opportunity to tailor their product listings on major retail websites. Often, all you can do is include is a well-composed image, write a well-written, compelling product description, and hope for the best. Thankfully, the world’s #1 retailer […]

  12. 8 Ordinary Films With Extraordinary Poster Designs

    Part of the movie-going experience is the previews, and for designers, we extend that aspect to the movie posters that litter the walls of the theater. I’ll be the first to admit that I pre-judge a movie based almost entirely by its movie posters. A well-designed poster can draw you in, even if the rest of […]

  13. 30 Creative, Colorful Web Designs

    I love color! In fact, one of the ways that a website entices me to hang around awhile is with a creatively colorful design. Some websites are brimming full of various contrasting colors, others have stunning photos full of vivid colors, and still others only have a smattering of color here and there that help […]

  14. Design Responsively With Malleable Mobile Menus

    One of the biggest challenges in responsive web design is getting your menus to function. If you’ve ever had to mess with it, you know what I’m talking about. You can use media queries to define CSS that applies when the screen size is various sizes, but sometimes you need extra functionality to pull off […]

  15. Design a WordPress Plugin in Five Minutes or Less

    In a recent article on shortcodes, I explained a fast way to quickly add shortcodes to a WordPress site. But, sometimes you need more than a quick-fix, stop-gap solution like shortcodes. That’s where the more powerful option of plugins come into play. Creating plugins can be incredibly intimidating, though. The first one I made took […]

  16. Create Custom Shortcodes for WordPress in Two Minutes

    I love shortcodes. If there’s a time to drop the childish quip, “Then why don’t you marry it?” — now would be the right time. That’s how much I love shortcodes in WordPress. WordPress’s biggest strength can also be its biggest weakness. While it does have all kinds of powerful tools and security built in, making […]

  17. 10 Incredible Characters and 3D Animation Scenes

    The past few years of 3D animation have shown huge leaps and bounds in visual quality improvements. New software and technology has made it possible for animators to take their work to new heights. Video games, short films, TV shows, and full length movies — 3D animation has become quite realistic in every media outlet. While […]

  18. Is My Logo Really Finished?

    Every single business across the web and the world should have a logo, because it represents your company’s identity — a critical branding element. You want people to know what kind of company you are in a single glance across your logo. For anybody that’s had to design a logo before, this can be one of […]

  19. The Web Designer’s 10 Favorite HTML5 Elements and Attributes

    In spite of Zuckerberg’s mildly critical remarks regarding HTML5, the rest of the world has happily jumped on the HTML5 bandwagon — and for good reason. The newish standard has put a whole host of tools into the hands of designers that help us translate client needs into functional, cross-browser compatible solutions. Like many other developers, […]

  20. 5 Ways to Make Data Visually Interesting

    As a developer, sometimes it’s just too easy to dump tabular data onto a web page and call it “good.” You know, just make a simple table, give it some basic CSS to spruce it up, and you’re done, right? Wrong. If you’re a thoughtful designer, then you recognize that the data is on the […]

  21. How to Transition from Photoshop to InDesign

    I recently had to break out of my box and start working in a design tool with which I have very little experience. Short of opening up InDesign and thinking, “Okay. This looks cool. See ya!”, I hadn’t really messed with it much. 99% of my work is web-based, and InDesign is all about the […]