Do you have a MailChimp list? Have you noticed the abundance of fancy email templates they’re pushing?
MailChimp has made it really easy to make fancy graphics-laden emails.
But should you?
Multi-column, image-heavy emails may be appropriate for a travel agency, but in the world of designers and developers, the successful bootstrappers I follow use simply formatted emails.
Over-styled, multi-column formatting pulls the reader’s attention away from your message.
Instead, aim for clean, minimally formatted emails that emphasize your content. This creates a more personal connection and the perception of higher value.