Mark Simpson is Founder and President of Maxymiser and a global expert in behavioral targeting and multivariate testing solutions. Mark is a thought leader in the conversion management market and enjoys sharing his insights on multivariate testing.
Multivariate testing is a data-driven approach to online marketing design and execution. Where we once had to rely on speculation in terms of what works, multivariate testing allows you to rely on data generated by site visitors in improving your campaigns. You can drive visitors to convert by simply testing and tweaking layout, copy, imagery, […]