Derek Vaughan is a web hosting industry veteran and expert. Mr. Vaughan has architected the marketing growth of several prominent web hosting success stories leading to acquisition including Affinity Internet, Inc., Aplus.Net and HostMySite.com. Prior to his entry into the web hosting industry, Mr. Vaughan was responsible for online marketing at The Walt Disney Company where he marketed ecommerce for the ESPN.com and NASCAR.com brands. Mr. Vaughan received his M.B.A. from Vanderbilt University and is currently Director of Marketing with website hosting firm 34SP.com. He also serves on the HostingCon Advisory Board.
Reseller Hosting Demystified
Reselling hosting can be a great way for web designers and developers to supplement their revenue and maintain relationships with clients, yet it’s often overlooked. Derek Vaughan makes the case for reselling hosting, and along the way helps us understand how it works and how to choose a good provider.
Turnkey Search Engine Marketing with ValueTraffic and MyEzClicks
The bad old days of doing *all* the legwork for text-link ads for your new site or product are over. As Derek explains, ValueTraffic and MyEzClicks, two new, affordable turnkey SEM products, herald a new dawn in SEM offerings for smaller web businesses.
Make Money From Your Content Site
Yes, it *is* possible to make money from a content site. So, if you’re still a content pauper, it’s time to jump in and grab your share of the market: Derek’s insightful snapshot of the possibilities is your essential first step!
Why Google Will Defeat Yahoo! in the Web Hosting War
Google as the next *hosting* giant? Derek explains why the biggest name in search is destined to become the biggest name in hosting in this fast-paced Q and A. It’s a must-read for the avid Web-watcher!
New Top Level Domains Launched by ICANN
ICANN recently released the details of 9 new TLD proposals. The proposals come from all corners of the globe, and all areas of commerce. Derek outlines each in detail, and preempts the potential for an Internet land-grab when the approved names become official…
How to Make the Most of Google AdWords
From selecting keywords to writing copy, from targeting to bid strategies – you’ve done all the leg work. Track, tweak, and improve your AdWords campaign’s success with Derek’s hands-on guide.
Search Engine Year in Review – 2003
2003 was huge for the search industry, as companies across the globe launched new search products, made strategic acquisitions, and, in some cases, failed. Find out what happened – and what it means for you – in Derek’s tell-all review.