Articles

  1. Spammers in a Cut-throat Industry.

    It’s not that easy being a website publisher. One of my newest sites is 4 Laser Hair Removal. I spent roughly $2000 launching this site. The content is 100% unique, I want to turn this site into the defacto resource for laser hair removal information on the Internet. What do I get out of this? […]

  2. Profiting Without Frequently Updated Content

    Someone asked me today if I thought it was possible to run a successful website that does not get updated frequently. My answer: absolutely! There are many types of content sites out there, discounting blogs and forums the two most common types are what I call web magazines, or ezines, and reference or resource sites. […]

  3. Amazon-Sense?

    Amazon is apparently looking into the feasibility of starting their own ad network like Adsense. They’ve been contacting select members of their associates programs, including myself, asking if we’d like to be beta testers. The way they want the beta test to work is to give you a special code for Amazon’s Keywords Recommends banners […]

  4. A Penny Saved is a Penny Earned

    The biggest weapon in the small publisher’s arsenal is flexibility. A small publisher has the flexibility to adapt more quickly to changing business environments, and to find clever economical ways to get things done. In short, you can take risks. There is this discussion going on in the forums right now about how much money […]

  5. Why I Love Interstitials

    Interstitials are a rich-media form of advertisement, that, in my opinion, is as close to TV commercials as web advertising has gotten. Interstitials are not banners, they are not popups, they are full page ads that load between page views on your site. Most interstitials display for 10 seconds or so before forwarding the user […]

  6. There’s Gold in Them Thar Forums

    User niche just started an interesting thread here about forums, and more specifically why you should want to run a forum. I happen to agree with just about everything he said. Forums are great to own. They do not bring in, in general, as much revenue as other types of content sites. The reason is […]

  7. Building a Forum with Bribes

    Getting a forum off the ground more than nearly anything else is one of the most time consuming things for a content site publisher to do. In some cases it takes years to get enough posts for the forum to truly become active. The issue is that if people have no threads to reply to […]

  8. Profit off a Single Word

    Many people when thinking of how to monetize a site stop their search at banner ads. They might have a banner at the top, a skyscraper at the right, and another banner at the bottom, and go to sleep at night thinking that they’re doing all that they can to profit off their website. In […]

  9. How to Choose a Product for eCommerce

    Often the choice of what product to sell is made for you. For instance if you were following the advice I posted here you’d have to choose a product related to your existing site. Also sometimes you have a hookup with a wholesaler or manufacturer that’s just too good to ignore. However, assuming neither of […]

  10. One Site or Many?

    I often get asked if I would rather have one large site or many smaller sites. Anyone who is familiar with my business knows that I have many sites, over 100 probably, and many of them are small. However, ideally I’d like to combine the best of both worlds and have many large sites. If […]

  11. Leaving Money on the Table: Printable Versions of Articles

    If you offer printable versions of your site’s content with all the graphics and ads removed you really need to take a couple steps first to make sure you aren’t leaving money on the table. Back in 2001 SitePoint had an article linked to from Slashdot and thousands of people came to view the article. […]

  12. Build Content Site Profits with Ecommerce

    People often view ecommerce as a big step that one doesn’t enter into lightly, and that’s mostly true if you’re making your first ecommerce site. However one thing people often do not consider is simply selling a few products on their existing content site as a way to boost content site profits. SitePoint has been […]

  13. To Pop, or Not to Pop

    There comes a time in the life of every website publisher when he has to ask himself a question, “Should I use popunders, or not?” On the pro side of this question, popunders have many things going for them. They are a way to monetize your site without taking up any screen real estate. They […]

  14. Selling Text Links

    Thanks to the emergence of link popularity as a cornerstone of search engine algorithms a whole industry of the buying and selling of text links has developed. This has bearings on both website revenue and search engine optimization as Dan Thies recently discussed. Its actually a pretty controversial issue, on one hand text link advertising […]

  15. Introducing Yahoo Publisher Network

    This isn’t exactly breaking news anymore. I decided a while ago that one of my first posts on this blog would be about Yahoo’s new publisher network. Unfortunately it took longer than I expected to get this blog up and going. I’m sure that by now many of you are already familiar with YPN, but […]

  16. An Introduction

    Howdy, my name is Chris Beasley. If you’re a member of SitePoint’s Forums you know me as aspen, the team leader of the Manage Your Site section. I built my first website in 1993 or 1994 and published my first site that was meant to make money in 1999. I’ve been at it ever since. […]

  17. Introducing Google AdSense

    Google has just released AdSense, a new take on PPC advertising. As Chris explains, the system’s not without its problems, but looks set to change the face of advertising as we know it!

  18. Top 10 Google Myths Revealed

    Does Google use meta tags? Does it penalize sites that use popups? And what’s the real meaning of PageRank? Chris pulls back the search giant’s veil to expose the truth about Google.

  19. Search Engine-Friendly URLs

    Is your database-driven site being indexed properly by the search engines? Because of the appearance of the query string in their URLs, many aren’t! Chris provides three solutions to the problem…