Client Red Flags to Look Out For
Danger! Caution! Troublesome client alert! Brandon Eley explains how to recognize when it might be better to decline working with a prospective client.
Start Planning for 2012
Just as we’ve become used to writing 2011 on our cheques and invoices rather than 2010, along comes 2012! Are you ready? Brandon Eley helps you to review this year and plan the next.
Are You Obsolete?
You keep up with the times, right? You sure? It could all be over in a Flash. Brandon Eley explains.
When Customers Lie
Brandon Eley finds there are some occasions when you just have to get tough with clients.
Know Your Message
The Occupy protesters are sending a message – but what is it? Brandon Eley suggests you should be clear in what you tell prospective customers.
You Don’t Have To Be First, You Just Have To Be Better
Brandon Eley offers some practical tips on achieving business success without necessarily being the first to offer a product or service.
What Marketers Can Learn from Apple’s Siri
Brandon Eley finds that even when Siri isn’t serious, she provides some valuable lessons in managing client relationships.
Perception is Reality
As far as both clients and employees go, perception is reality. Brandon Eley wonders if you’re making the right impression.
Can Retargeting Boost Your Bottom Line?
Could behavioral retargeting be a marketing technique that delivers more customers to you? Brandon Eley takes a look.
The Pitch is as Important as the Proposal
Brandon Eley points out the differences between a pitch and a proposal to clients, and how getting it right can help to seal the deal.