Brandon Eley is the Interactive Director for Kelsey Advertising & Design and the co-author of Online Marketing Inside Out.

Brandon's articles

  1. Two Important Lessons from the AWS Failure

    Recently, Amazon Web Services experienced one of the largest disruptions the cloud computing service has seen. The failure caused a ripple effect across many websites such as Quora and HootSuite, which were completely down during the outage. Other websites, such as Reddit, were at least partially affected. Failures happen, and as young as the cloud […]

  2. Show Your Customers You Care

    Business travel is tricky sometimes … planes are delayed, hotel reservations get lost. Things happen. It’s often not what happens that sets the tone and creates (or destroys) a brand ambassador, but how the issue is handled. A few days ago I headed out to a client meeting across the country. The flight out was […]

  3. Marketing 101: The Sales Process

    Advertising pioneer E. St. Elmo Lewis developed the popular AIDA sales process in 1898. Lewis argued there were four cognitive phases buyers follow when purchasing a new product or service — Attention, Interest, Desire and Action.

  4. Working With Agencies – Part II

    In part one we covered why you would want to work for an agency, what agencies are looking for in contractors, and how to exceed their expectations. But one major question still begs to be answered – how do you find agencies looking for contractors?

  5. Working With Agencies

    At our interactive agency, we often have work that is either outside our core area of expertise or that we simply don’t have the resources to complete in the time required. We often look to outsource these projects to a few trusted contractors we have worked with often. Several times per month, we send a contract project to a copywriter, photographer, programmer or designer. We are always looking for good people to add to our list of resources for future projects.

  6. Google’s Focus on Quality and the PostRank Acquisition

    Google has stressed the importance of quality content on multiple occasions. In May they published a blog post titled “More guidance on building high-quality websites” where they outlined what counts as high-quality content. Some of the advice: Are the topics driven by genuine interests of readers of the site, or does the site generate content […]

  7. Read the Fine Print

    We sign legal agreements and contracts all the time, perhaps without knowing exactly what we are agreeing to. Brandon has come up with four simple guidelines to bear in mind when it comes to reading the fine print.

  8. The Thank You Economy

    Brandon expands on why the most energetic and memorable presentation of the entire SxSW conference was for him Gary Vaynerchuk’s “The Thank You Economy” keynote.

  9. SxSW Cares

    News of the devastation in Japan reached the South by SouthWest conference in Austin, TX. Brandon Eley details the one-day creation of SxSW Cares, an online campaign raising funds for the Japan disaster relief.

  10. Don’t be Afraid to Change Focus

    In today’s fast-changing industry climate, businesses need to be flexible and ready to adapt. Brandon has some excellent tips on how to keep your business ready for change.

  11. Recommending Your Competitors

    Ever suggested to your clients to seek out one of your competitors? Well, Brandon has, and it’s not as crazy an idea as it may sound. Read on to find out why and when you’d do this, and the resulting benefits to your own business.