Brandon Eley

Brandon Eley

Brandon Eley is the Interactive Director for Kelsey Advertising & Design and owner of online shoe retailer 2BigFeet.com and the co-author of Online Marketing Inside Out.

contract

Brandon Eley

contract
Over the years, we’ve often had more work than our small agency could manage. The inevitable solution was to hire contractors, but do you know what to look out for when screening candidates?Read More
 
knives
Professional knives are tools that chefs need to do their job. They have to take care of them, regular maintenance is a must. As web developers and business owners, we have tools in our toolbox as... Read More
 
copycat
Where is the line between inspiration and stealing an idea? How unique does an idea have to be to be original? And what does it mean when a copycat is more successful than the original? Brandon Eley... Read More
 
 
superbowl
If there’s anything we can learn from this year’s SuperBowl, it’s that television and traditional media aren’t dead just yet. So, what do you do with that?Read More
 
expectations
Client expectations cut both ways, and Brandon argues if anyone's going to set them correctly from the start it'll have to be you.Read More
 
proposal
Brandon Eley's company recently reviewed how they frame their proposals and ended up making quite a lot of changes. Have you reviewed yours lately? Read More
 
test
Brandon Eley finds user testing can be a very effective way to reach out to the unconverted.Read More
 
 
Pareto
Brandon Eley suggests using the Pareto principle to help you identify and keep onside your most profitable clients.Read More
 
wantneed
We give clients what they want, right? You do everything you can to deliver the web project or product they asked for. But what happens when what they want is not what they need? Read More
 
no
Have you ever said "No" to new business? It can be tough to do, but sometimes knowing when to say "No" to work can save or even make you money. In what circumstances would you turn down a... Read More
 
redflag
Danger! Caution! Troublesome client alert! Brandon Eley explains how to recognize when it might be better to decline working with a prospective client.Read More
 
2012
Just as we've become used to writing 2011 on our cheques and invoices rather than 2010, along comes 2012! Are you ready? Brandon Eley helps you to review this year and plan the next.Read More
 

Are You Obsolete?

By | | Business

obsolete
You keep up with the times, right? You sure? It could all be over in a Flash. Brandon Eley explains.Read More
 

When Customers Lie

By | | Business

fired
Brandon Eley finds there are some occasions when you just have to get tough with clients.Read More