Brandon Eley is the Interactive Director for Kelsey Advertising & Design and owner of online shoe retailer 2BigFeet.com and the co-author of Online Marketing Inside Out.
Working Successfully with Contractors
Over the years, we’ve often had more work than our small agency could manage. The inevitable solution was to hire contractors, but do you know what to look out for when screening candidates?
Sharpen Your Professional Toolkit
Professional knives are tools that chefs need to do their job. They have to take care of them, regular maintenance is a must. As web developers and business owners, we have tools in our toolbox as well. They may not be knives, but our tools of the trade need upkeep and maintenance just like a set of professional knives.
Copycat Startups: When is it OK to Steal Ideas?
Where is the line between inspiration and stealing an idea? How unique does an idea have to be to be original? And what does it mean when a copycat is more successful than the original? Brandon Eley poses the questions.
SuperBowl Shows Traditional Media Still Converts
If there’s anything we can learn from this year’s SuperBowl, it’s that television and traditional media aren’t dead just yet. So, what do you do with that?
What Expectations Are You Setting With Clients?
Client expectations cut both ways, and Brandon argues if anyone’s going to set them correctly from the start it’ll have to be you.
Tips for Designing an Amazing Proposal
Brandon Eley’s company recently reviewed how they frame their proposals and ended up making quite a lot of changes. Have you reviewed yours lately?
How To Increase Conversions by 50% Overnight
Brandon Eley finds user testing can be a very effective way to reach out to the unconverted.
3 Step Plan to Grow Your Business in 2012
Brandon Eley suggests using the Pareto principle to help you identify and keep onside your most profitable clients.
Don’t Give Clients What They Want
We give clients what they want, right? You do everything you can to deliver the web project or product they asked for. But what happens when what they want is not what they need?
When to Say No to Work
Have you ever said “No” to new business? It can be tough to do, but sometimes knowing when to say “No” to work can save or even make you money. In what circumstances would you turn down a new project?