Where is the line between inspiration and stealing an idea? How unique does an idea have to be to be original? And what does it mean when a copycat is more successful than the original? Brandon Eley... Read More
Brandon Eley
Brandon Eley is the Interactive Director for Kelsey Advertising & Design and owner of online shoe retailer 2BigFeet.com and the co-author of Online Marketing Inside Out.
Brandon Eley
If there’s anything we can learn from this year’s SuperBowl, it’s that television and traditional media aren’t dead just yet. So, what do you do with that?Read More
Client expectations cut both ways, and Brandon argues if anyone's going to set them correctly from the start it'll have to be you.Read More
Brandon Eley's company recently reviewed how they frame their proposals and ended up making quite a lot of changes. Have you reviewed yours lately? Read More
Brandon Eley finds user testing can be a very effective way to reach out to the unconverted.Read More
Brandon Eley suggests using the Pareto principle to help you identify and keep onside your most profitable clients.Read More
We give clients what they want, right? You do everything you can to deliver the web project or product they asked for. But what happens when what they want is not what they need? Read More
Have you ever said "No" to new business? It can be tough to do, but sometimes knowing when to say "No" to work can save or even make you money. In what circumstances would you turn down a... Read More
Danger! Caution! Troublesome client alert! Brandon Eley explains how to recognize when it might be better to decline working with a prospective client.Read More
Just as we've become used to writing 2011 on our cheques and invoices rather than 2010, along comes 2012! Are you ready? Brandon Eley helps you to review this year and plan the next.Read More
You keep up with the times, right? You sure? It could all be over in a Flash. Brandon Eley explains.Read More
The Occupy protesters are sending a message - but what is it? Brandon Eley suggests you should be clear in what you tell prospective customers.Read More
Brandon Eley offers some practical tips on achieving business success without necessarily being the first to offer a product or service. Read More
