What is link wheel ? how to use it?

recently I had open a site I have little bit idea about seo . I dont know what is link wheel ? can any one tell me about this ?

Hi safat,

Please try searching the forums before posting questions like this, as you’ll find they’ve been asked and answered before. For example:

You could also find the information easily with an Internet search, as there is plenty of information available.

However, the most important thing you need to know is to forget all about using link wheels. It’s an outdated technique which, like other link schemes designed to manipulate search engine rankings, may result in your site being penalised.



The link wheel is similar themed websites get together and create a circle of links. Link wheels can contain any number of websites from the three in this example upwards. It is a network of websites and blogs connecting to each other, which will link them to your website and helps your site to rank up in Google’s front page. Check this Link Wheel for SEO

Hope this helps.

Really? Did you read my post, and the link to Google’s article about link schemes?

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ok thank you

Disagree with you Technobear.

I’m not convinced that Google always penalises link wheels’ provided they’re done properly and not some sort of cheap sleazy SEO exercise. As far as I know, Google doesn’t have a problem with sites of similar interests linking to each other for the benefit of their users.

There is no mention of link wheels in that Google page that’s referenced - it’s a page about link manipulation. The web is an interlinked web so pages should link to relevant pages and Google isn’t against this. What Google is against is the use and manipulation of this for SEO gain - as am I.

Sorry - my understanding of link wheels is that they are always used for this purpose. They are not a natural linking patten of related sites, but one artificially engineered. (And while you’re quite right that the page I linked to does not specifically mention link wheels, if you search Google Webmaster Support for the term, that page is the top result. )

Yes and no.
Many years ago there used to be {was it Yahoo Geocities?) some sites that had a widget type of area with links to “next” or “other” sites.
WordPress has a “blog roll” where sites can provide links to other sites.

The original intent for these was to give visitors an easy way to get to other sites they might be interested in visiting. (kind of like Suggested Topics here).

So I guess the original goal of they being “useful to site visitors” also involved Traffic.

The problem is that SEO-kiddies took advantage of them so often and to such great extent for the sole purpose of “sharing links” to boost SERP results that nowadays Google values them much less than they did years ago.

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thank you :slight_smile:

@Mittineague @Technobear
However, to hopefully draw a succinct conclusion - OP specifically is discussing SEO, and therefore, it seems as though we’re all on the same page - link wheels or other similar methods of attempted SEO gains are not an appropriate avenue for @safat pursue while investigating SEO improvements, regardless of whether they have any other use. Is that correct?


Indeed - that’s what I was trying to say.

There is no problem with links placed for the purpose of helping visitors find other relevant content; that’s what the Internet is about. The problem is with manipulation of links for SEO purposes.

This is a complex link building strategy. A link wheel can contain any number of websites. Consider an example: website A link to website B then B is linked with another site Website C, and this website C is linked back to the website A. This is link wheel.

Interesting though, isn’t it.

Link wheels, webrings etc (whatever you want to call them) are things added by webmasters to grab traffic that’s part of a bigger community of people with similar interests. Really, there’s nothing unethical about this, or duplicitous, heck it makes perfect sense - show your site to folk that might be interested. But we’re now in a world where interpretation of the big G might indicate that this could be seen as naughty, taking a SEO shortcut for linkjuice. “omg it’s a dofollow, is that allowed?!!”

I have to say, having been a webmaster for about 20 years on various sites, I don’t regard the fear people have of linking nowadays as a positive development for the web. Nor is it surely right that we’re more worried about what a robot thinks about this (“the big G”) than the actual benefit and effect on people - who are your audience as a webmaster.

Typically, though, regulations exist for a reason. I know that for me, as a consumer, personally, lists of “related links” on sites are almost always ignored at best and detrimental at worst. I don’t care what the webmaster of a site thinks I want to see, in most cases. But that’s a personal habit, and I conversely know people who just click surf around all over, so /shrug.

In addition, this sort of tool was definitely much more useful to viewers… 20 years ago. When search functionality was less useful, interlinked sites were definitely more important.

On the flip side, I think you’re right that people drive what they do far too often off of what search engines will and won’t do. In general I much prefer @TechnoBear’s simple “Build a good website with useful, meaningful content” general approach to web development advice.

@jeffreylees - I think it depends on the nature of the material though. For example a very successful site I have is an in depth “expert knowledge” teaching type site, and the world’s specialists in a particular subject tend to visit it, as do many learners. All these people love the related links that I very deliberately put on every page, because it is like academia - citing sources, evidence, giving people other related places to research and visit.

If you’re researching something thoroughly then you like to see as many sources as possible - and Google is a very poor research tool. Google is great for popular, populist marketed things but for search within specific subjects retrieving just relevant beefy useful authority material it’s remarkably hopeless!

I think it’s a fair point that it’s definitely topical - and dependent on the audience, as well. I’m not sure I’d agree that Google is a poor research tool, as when used properly, I’d counter that it’s the best research tool ever created. But I do see your point.

Comparing to footnotes/sources/etc is also a good point - in that sort of academia research setting, you may not just want to see not only “related” ideas, but in fact the sources or materials that inspired your current (article/page/etc), in which case a set of links would be quite handy.

Unfortunately I suspect that the majority of the time, people using link wheels on modern websites aren’t being quite that altruistic and user-centered… and it’s perhaps equally unfortunate that people who are doing so with good intentions may get penalized for it because of that.

Funny, isn’t it - whatever happened to the web?

If you define a linkwheel as some automated script where you’d enter your URL in the hope that it’d give you some traffic, isn’t that exactly what Google is?

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link wheel means Similar themes site which Ip address are also same.
It dose not good for SEO.Submit your site into any one site in link wheel group.

Thanks Everyone

The question has been adequately answered

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