Newby needing SEO help please

I’ve had time to take a very brief look at your site, and before you worry about backlinks and “Mozranks” (which isn’t a metric used by any search engine, as far as I know) I’d recommend tidying up your pages.

Fix the validation errors: https://validator.w3.org/nu/
(Any errors in coding may make it harder for search engine bots to spider and index your pages.)

Check that your pages are well-structured, with clear, hierarchical headings (starting with h1) on each page. Check that your meta description is unique for each page and provides a good summary. (See the Google guide for more details on these.)

The actual content on your page is more important in terms of search engine rankings than backlinks or anything else. Make that content the best you can, then start to worry about other issues.

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