Exit surveys are not that much of an annoyance to practically all people.
Pop ups asking “are you sure you want to leave?” are.
You, and some of the posters here are equatiing the two as the same. They are not.
And they sure as hell are not spammy.
I’m with Ted on this one:
Exit Surveys can be very effective ways to capture feedback. Of course not everyone, or even most people will participate but that’s ok, the goal is to get a sample of your traffic, not the entire visitor base. If done well it’s actually pretty amazing how wide of an array of visitors will participate.
A webmaster will get very VERY few of his visitors filling them out simply becaause they just don’t want to be bothered with them, both off and online, but overtime it can still help a webmaster out.
That site you gave did it wrong, though. A visitor should never be asked once he gets in if he wants to participate in a survey. It is too easy for him to just click the “no.”
Wait until they leave, and put the survey in front of them, with an option to close out of it.
Will they be so annoyed that they will never come back? Of course not!
If they like a site, it doesn’t matter. If they do not, or if they are just “eh” over it, it doesn’t matter anyway.
Also, if it is the kind of a site where the webmaster is selling somethig, exit pop-ups are just fine because the odds are that they will not come back anyway.
No, I have never used them.
But, as a seasoned consultant in marketing and advertising, I have much more experience. They can be good, and it doesn’t hurt anything, as said above. I tell my readers to go ahead and use them.
I don’t do surveys because I gauge it by how long they have stayed on the page, and how many sales I make for every 100 or so visitors.
I have also asked people to look at the pages for critique, so…
He may want to do those things instead.
Now, what a webmaster can also do, if he is not sure about exit surveys, is to ask the questions a little at a time, and have the questions already on the page. Put them inbetween the content. All they have to do is quickly read the question, and click “yes” or “no.” and then move on to reading the rest of the page.
Try to think outside the box.
Well to be fair MGM, I have had experience with exit surveys… and in every case it’s been measuring the amount of hassle and hatred they cause users who report they never visited the website again as the result of the intrusion.
No, you haven’t.