i love to hear the title CEO but the most appropriate for me I think is Owner. 
I just put ‘Big Gun’
We could all learn from Joseph Jaffe. He’s the President and Chief Interrupter of Crayon
Make up a fun title that says what you do.
A lead generation expert might title himself “The Rainmaker”
A social networker might bill herself as “Chief Chatterbox” (ok maybe that’s a bad one)
Ad agency creative director: “Chief Engagement Officer” or “Persuasion Architect”
You get the idea…
I’m not sure Chinese footwear is considered to be fashionable in the UK. Unless you’re from China. 
I’m a one man show. Web development company. I called myself “Owner” or “Web developer”, depending on the context.
Well I am new here,at this point however this is my first post and I appreciate that this question as my first post,I call myself Virtual assistant for Fun,my jobs is mostly have Freedom access and Free-lancer and it is paid quite handsome in better more then jon not with a “free title in front of it”
Miss Boss suits me fine 
I’ve always felt that CEO and PRESIDENT were just too pretentious for a small business owner - and OWNER was just a bit too, well, unprofessional.
For the past decade the title I’ve been using a kind of falls in the middle, and pretty much describes what I do within the company:
Executive Director
Keep It Simple And Straightforward. No title on my business card!
I just use “Lead Programmer” - although I’m the only programmer. I guess that could be construed as being the “Lead,” no?
No one else has mentioned it, so I will;
My business shares my family name (we were looking for a catchy name, but the family name just seemed to work best). So I’ve never had a title/role on my cards.
On the plus side:
- While small (just me selling to local customers) a title would not have added any more value (our product is retail and complicated so customers would get to know me well.)
- The name also became part of our brand
- Now we’re bigger, customers feel a lot more valued that the owner himself is interested in their project. The family name says enough without any role based title.
On the negative side:
- Employing the 1st/2nd person made it hard for us to work out a job title. We settled for role titles (…Designer).
- Some customers still ask for me because it’s my company, even though the designers can do a much better job (it’s all they do, I have a lot of other business paperwork to keep on top of and I’m getting out of touch with the finer detail of our products).
- When we used to sell a lot on the internet, I’d avoid putting my family name in my email signature, so we didn’t look so small.
- My family name was bought as a domain name 6 months before I decided to register it in 1998.
Hope this helps someone
Steve
I’ve put several things on my business card over the years:
“Owner”, “Creative Director”, “Web Designer”,
When I was getting started, I tried putting “creative” titles on the cards, which, looking back, were probably not as impressive as I’d hoped: “Chief Design Strategist”
When I incorporate I will put CEO.
Right now it says “Owner, Web Designer” so people know that I own the company, and they also know what I do.
I would recommend referring to yourself as the… United Regal Captain of the self appointed coding standards co-operation of design implementation through international and cross channel TLD registration affairs for the self contained digital sub continent of <your business here>.
Basically… you’re the leader of a web design firm 
And before you ask, no I do not use that on my business card, I’m self employed and a freelancer, so i just refer to myself as the “caretaker”.
It describes my role very well… I sit in a dark room cleaning up other peoples messes (I’ve seen some bad code in my time). rofl
In some contexts, I’ve seen (and used) “Chief JOAT” based on from Heinlein’s idea that an individual should be a Jack/ Jill Of All Trades. Worked okay with small business operators who could empathize, but fell flat with stuffy bureaucratic types.
Basic question: why do you need/ want a title? What more does it get you than just your name on your card?
I put Director.
Designer.
On my business card, as a business owner, I simply put the company name, my name and contact details… As stated by other members it open up conversation when the recipient asks what it is exactly that you do.
On forms asking for my profession I simply put Systems Engineer, as this is technically what I do: I design my business system (as the owner), the software systems, the user interfaces and interactions, etc… i.e. it is the fancy title for (Chief Cook and Bottle Washer).
Gonne be honest - personally I have been a little elastic with the title in the past.
I am in a partnership but I sometimes change my title in emails etc… depending on the market. Like when i was wasting time with link exchanges I was the “Director of Marketing”.
When we were doing a fundraiser for SickKids hospital - I was “PR Manager”.
I don’t do that too often, those are about the only two cases I can remember doing that for.
I will mention one thing - a friend of mine owns a gym and he was looking to get a mortgage for a new gym…he actually had to claim he was a “personal trainer” (which he is also) and that he was an employee of the gym (rather than owner) to get the mortgage.
I love some of these, but I’m thinking going with no title is the way to do it. I’ve got myself and one employee, we’re a marketing and (sometimes) development firm, and everything I can think of feels to serious and pompous. That’s totally not me - I want something fun and light, but still fitting enough that people take us seriously. Not an easy thing to figure out.
SEO Specialist and Print Journalist. : )