95% of web design is typography. The remaining 5% is spent trying to fix infinite task runner recursion and swearing. However, when we say “web typography”, we rarely mean type design. Choosing, pairing and setting fonts are the more commonplace activities, with type design regarded as a more specialist and esoteric occupation.

Accordingly, when I published my primer on “font hacking”, most of the interest was in the described way font subsets could be used in font stacks to mix and match character sets.

body {
    font-family: Punctuation Font, Alphanumeric Font, Fallback Font;

Unfortunately, actually ‘subsetting’ a font (reducing its intrinsic character set to just those characters you wish to render) requires the use of font design software that is one of eye-wateringly expensive, not available on your platform or liable to fill your swearing quota within moments of the wretched thing’s installation.

Until now. Thanks to “one weird trick” I discovered using Google Fonts, I can now offer you a way to be inventive with subsets without the need to deconstruct those fonts manually. It’s all about Google Fonts’ URL text parameter.


No, JavaScript is not required to achieve this (I wouldn’t do that to you). I’m talking about the string javascript. For the redesign of the Neontribe website, I decided to use the burgeoningly popular Ghost blogging platform, which is built on JavaScript. Since I’m a bit of a wag, I thought it would be fun to advertise this fact rendering the term ‘JavaScript’ in a ghoulish font. You see?

Created by JavaScript written in a halloween font

Now, I appreciate this isn’t a very good joke — if you can even call it a joke. What would make it even less funny, though, would be if I were to fetch a whole 150-or-more-characters font just for this discreet instance of typographical whimsy.

Instead, I did this:

<link type="text/css" rel="stylesheet" href="http://fonts.googleapis.com/css?family=Creepster&amp;text=JAVSCRIPT">

Note the aforementioned text parameter. This tells Google Fonts that you’re only interested in the supplied set of characters (yes, the 2nd “A” is missing; we only need one referenced in the parameter). It prompts Google to dynamically build a subsetted version of the Creepster font and send it to me. Note the kit parameter below.

@font-face {
    font-family: "Creepster";
    font-style: normal;
    font-weight: 400;
    src: local("Creepster"), local("Creepster-Regular"), url("http://themes.googleusercontent.com/licensed/font?kit=qZohWPV4p-yb_ujchMXyh1S856IudzFr_gkPycOOILA") format("woff");

When I open up Chrome’s developer tools and preview the font, this — delightfully — is what I see. It costs just 2.9KB before it’s cached.

Created by JavaScript written in a halloween font

Using the text parameter will certainly keep the infamous Perf’ Crusaders from banging on your door, but it gets more interesting when you bring font stacks into the picture. What if we used one font to plug the character holes left by another?


Let me describe a simple example, for which a CodePen demo is available. Let’s pretend our style guide dictates that the font Bevan should be used for second level headings (<h2>s). Chunky! The thing is, we’d prefer that any instances of ampersands used letterforms from a rather more elegant font, like Lobster 2. It’s really just a nuance, but we like nuance.

Here’s what that would look like:

Created by JavaScript written in a Halloween font

What we want to avoid is having to add any markup. This would either complicate the editorial process (which we’d prefer to be done in Markdown) or necessitate the incorporation of some horrible content-parsing JavaScript.

/* No, thank you */
<h2>Rock <span class="amp">&amp;</span> Roll</h2>

/* Yes, please */
## Rock &amp; Roll

Instead, we’ll start by using Google Fonts’ text parameter again to fetch just a Lobster 2 ampersand. That’s just 2KB, to you; the complete Lobster 2 is 78.8KB! We have to URL encode the ‘&’, hence %26.

@import url(http://fonts.googleapis.com/css?family=Lobster+Two&amp;text=%26);

We also import Bevan, but the whole font. You may want to subset it to Basic Latin if it’s for headings, but I’m pulling the whole thing in for brevity in the code example.

@import url(http://fonts.googleapis.com/css?family=Bevan);

Finally, we edit the CSS file with a font stack for <h2> elements:

h2 {
    font-family: Lobster 2, Bevan, serif;

Thanks to font stack inheritance, Lobster 2 will cover any instances of ampersands. For all remaining characters we defer to Bevan and then — just to be sure — a generic system font. No markup additions, no JavaScript and no FontForge.

The Separation of Concerns

What we have here is an unusual manifestation of the W3C’s “separation of concerns” design principle. By making the task of differentiating that ampersand one of CSS and its imported font files alone, we eliminate the necessity of having to change the underlying document. This not only makes the document clearer and more maintainable, but — by making <span class="amp" /> obsolete — enables non-technical content contributors to write the text more easily.

## Rock &amp; Roll
/* or */
h2. Rock &amp; Roll
/* or simply in a text input... */
Rock &amp; Roll

Here’s the CodePen demo if you want to have a closer look:

See the Pen viBGh by SitePoint (@SitePoint) on CodePen.

Tags: font subsets, google fonts
Heydon is a UX designer who prototypes and programs accessible interfaces. He has a love/hate relationship with CSS and a lust/indifference relationship with JavaScript. He's the author of Apps For All: Coding Accessible Web Applications and you can find him as @heydonworks on Twitter.

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  • fontcombiner

    Hello. Thank you for the article. Could I point you to Font Combiner? This is a free-to-use web application that should cover everything you need for subsetting or combining glyphs from multiple fonts. It’s very easy to use, with a drag-and-drop interface, covering Google Fonts’ entire range plus others.

  • http://webplatformdaily.org Šime Vidas

    I only get 16.2KB savings for Open Sans 300. Better than nothing, I guess.

  • http://oacdesigns.com/ Oisin Conolly

    Wow, that’s awesome! Thanks, this will definitely be useful in some designs I’m working on.

  • eightam

    Great concept – just one problem: If you happen to have “Lobster Two” installed on your System … http://imgur.com/P2xRTzt

    • Font Combiner

      It should possible to use the straight WOFF file by viewing e.g. http://fonts.googleapis.com/css?family=Lobster+Two&text=%26 and copy-pasting the URI into a standard @font-face src. WOFF covers nearly all browsers these days http://caniuse.com/woff , no need for multiple formats.

      local() can cause extra problems where an installed font with the same name may not match the web font, even without subsetting.

  • Sascha Michael Trinkaus

    Thanks Heydon, that’s a brilliant idea!

  • http://blog.marfalkov.com/ Marfalkov

    Fontsquirrel also has the options for subsetting down to single characters.

    • heydonworks


    • Carolyn

      In addition to fontsquirrel I use this standalone browser based font subsetting tool as well.


      Very quick , keeps the same format and supports many different font types.

  • pauselaugh

    trick fails if you have the font installed. derp. Also, there are quite a few tools that do this.

    • heydonworks

      Sure, it fails if the user happens to have the font installed. But, it does fail pretty gracefully (all characters still display, albeit in a different font).

      There _are_ tools to do this, like Font Squirrel, but this is much much quicker and easier. No need to regenerate the font or host it locally.

  • http://dustinjsparks.com pixelmixer

    That’s exactly where my first thought went. I haven’t looked into this, but if there were a way to “spoof” the font name coming back from google it may be possible to skirt around that issue. Maybe that’s a good idea for a future article.

  • realitysource

    Making a http request just for 1 ampersand still seems wrong. Number of http requests is more of an issue these days than size.

  • http://www2.gvsu.edu/parkere Drake Parker

    So, for an icon font:

    body { font-family: “Font Awesome”, “Open Sans”, sans-serif; }

    … and now you are done with font-family declarations for the rest of the stylesheet. Yes?

  • heydonworks

    Yes! So long as the Font Awesome icons are mapped sensibly (ie. not to ‘A’, ‘!’ etc, but to Private Use Area)

  • heydonworks

    Thanks for the tips here, guys. Good thinking.

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