How to Find Quality Followers on Twitter

It seems that everyone has an opinion about the number of followers you have on Twitter and whether or not it’s important. In my perspective, if you use Twitter for marketing, then it’s a numbers game, whether you like it or not.

But … each follower you have on Twitter is not created equal. Let me explain.

The more followers you have, the larger the potential audience to view your tweets, and more likely you are to reach people who are actually interested in what you’re sharing — people who will click through. Plus, having a lot of followers can increase your online influence and make your tweets, posts and updates carry more weight.

But the other side of this is that Twitter is not all about the numbers. If you collect Twitter followers for the sake of the numbers and not for the exchange of relevant information, then it can be counterproductive. You need an audience that is interested in what you’re putting out there, an audience that will respond, retweet and engage. And that is achieved by sharing, communicating and interacting on an individual level.

There are hundreds of other ways to grow your Twitter following, but here are a few natural and organic tips (i.e. not tips that suggest buying followers or using mass-follow apps) that focus on gaining only the followers who share a common interest, are in your target audience or offer true value to your network.

Follow More

Based on the idea that people you are interested in are also interested in you and will be willing to follow you back, you can grow your following by following more people.  But again, the bulk mindset may not be effective. Instead, try searching for Twitter users who have specific interests on sites like Twellow and WeFollow.

Be Consistent

Many people view the bios and tweets of new followers before following back to see what they’re all about, so it’s important to complete your bio and upload a photo that is consistent with your other social media profiles. You may also want to be consistent with your tweets, retweets and conversation so potential followers know what they’re going to get if they follow you back.

Integrate Twitter Everywhere

To gain more relevant followers, it’s smart to add your Twitter URL to all of your business materials so all clients, potential clients and colleagues can see it. This includes your website, blog, email signature, marketing materials, etc.

Use Hashtags

Hashtags are an excellent way to find others who share your interests on Twitter, and make yourself more visible. Use Twitter Search and hashtags.org to identify hashtags that are relevant for you, and to find new people to follow.

Give It Time

Although it’s not the answer most of us like to hear, it takes time to build up a relevant following on Twitter. As a frame of reference, I’ve been using the service for about 2.5 years and have accumulated just over 5,700 followers by using the tips I outlined here. So it’s possible to grow your following in an organic, natural way. It just takes time to do it.

There are a lot of techniques for increasing your numbers. How do you find more people to follow you on Twitter?

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  • MorganB42

    Hashtags is definitely something that should be more aware of by more people. It can be such an effective and easy tool to find like-minded individuals. :)

    I like how this post promotes patience. I have had many clients who are just so impatient and look at their competitors twitter count way too much for their own good. It WILL happen naturally, just be yourself, provide awesome content and wait.

    Thanks a lot for this great post!

  • George

    I found that http://www.promote.questarsoftware.com works great to get targeted followers. You provide them with your interests and the give you a daily tweet with your interests in #hash tags. Then people follow you based on matching interests. It works great for me.

  • ULTiMATE

    I have yet to meet anyone who has ever managed to use Twitter effectively as a marketing tool. Regardless of how many followers you have gamed, the number of people who click your links is tiny when compared to other forms of marketing and promotion.

    Unless you’re being tweeted about by Ashton Kutcher, your hours spent tweeting are wasted hours that you should have spent building your website/business.

  • addie1

    Thanks for sharing. I always wanted to learn about some good strategies on using twitter to get some traffic.