If you have a WordPress blog or website, you probably spent a lot of time to select a theme, customize it, and make it your own. You may have put in so much time and effort to get it set up, that the thought of changing themes gives you a headache, even if you’re not entirely happy with the end result.
Well, I say, if it’s been over a year since you’ve set up your WordPress site, now is the time for change.
A Fresh Theme, A Fresh Perspective
Think about it … so much can and has changed in a year as far as blogs, websites and usability go. Your current theme may be limiting you, or worse, hurting you without you even knowing it. You may think it looks and works as it should, but a year is a long time. And because you look at it and use it every day, you may be blind to some of the challenges faced by your visitors.
Yes, it can take a lot of time and effort, but here are some other reasons you should change your WordPress theme:
- Newer themes tend to have cleaner code that is more likely to adhere to current coding standards.
- A new theme with better, updated code can mean faster loading time.
- New themes take new WordPress functionality into account and can offer more flexibility.
- There can be increased compatibility with more plugins.
- You can find a theme that integrates better with your brand.
- There may be more inherent SEO functionality.
- A year in, you know the limitations of your current theme and can find a new theme that solves those problems.
What Else?
Along with freshening up your theme, you should also keep the WordPress core and your plugins updated. It’s good for the health of your blog long-term. While you’re updating, be sure to also check for new and better plugin options from time-to-time and change them out when you find a better alternative.
Finally, with a professional site, you should be willing to pay for a premium theme. Not only is the look typically better, but you can also expect better code, more frequent updates, thorough testing and customer support. In most cases, the purchase of a premium theme for a professional website or blog is a necessity, and it can make your job of customization and maintenance so much easier. Some of my favorite premium theme sites include:
Nope, Not Doing It
Even if you don’t want to do a complete overhaul, at a minimum, you should install any theme updates or patches published by the designer. And keep a running list of future improvements you want to make. You may stumble across the perfect theme and be able to improve your entire website experience with just a few hours of work. After all, change is good.
Alyssa GregoryAlyssa Gregory is a digital and content marketer, small business consultant, and the founder of the Small Business Bonfire — a social, educational and collaborative community for entrepreneurs.
