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Key Words – Search Engine theory
: Search Engine Marketing BlogThe 10 Commandments of PageRank Sculpting
At the recent SMX Sydney conference, Shayne learned a thing or two about how best to perform PageRank sculpting in order to optimize your site for Google. In this post, he shares some of this wisdom.
How Google Determines the Relevance of a Page
Google’s ranking algorithm is a constantly evolving, closely guarded secret, but there are a few constant parameters that you can rely on. Mihaela lists a few tips on how to optimize a web page for better local rankings in Google.
Keyword Research Essentials Part 2: How to Select the Right Keywords
Keyword relevancy is a two way street: Google tries to deliver the most relevant results for the users, companies want to “optimize themselves” with relevance. How should you approach keywords optimization? Mihaela offers a few possible answers.
Beware of Becoming Search-dependent
At the Search Marketing Expo in Sydney this week, SEO guru Rand Fishkin cautioned against become too reliant upon just one traffic source. SitePoint’s Shayne Tilley gives us the low-down.
Keyword Research Essentials Part 1: Tools
In this post, Mihaela Lica lists some free research tools for finding the best keywords to help publishers and webmasters write the most effective and compelling SEO copy.
How Google Really Wants You to Optimize Your Site
Google is “delighted” when sites are optimized for search — the Googlebot goes all warm and fuzzy when you do all the work for it, as Mihaela explains in this short collection of SEO-related questions and answers.
Mobile SEO Myths Exposed
Mobile SEO is dead, overstressing about “mobile design” is pointless, and .mobi domains are a waste of money. The phones of the future will be able to browse the Web smartly.
Automated SEO – A Possible Future According to Yahoo!
Yahoo! will probably become the first search engine to perform automated search engine optimization. Is this approach to SEO ethical and why is a search engine planning to offer such a service anyway?
The SEO Tool that Could Make SEO Software Unnecessary
Not every webmaster or site owner has the time and/or resources for in depth SEO. Even those that do would be well advised to employ Wall’s new toolbar for spot checks, SEO quality control, keyword research and of course, speed ranking checks.
GetListed.org: Starter Tool for Local Search Marketing
With a business name and a zip code, GetListed.org quickly pulls in a set of results that detail the status of the local listing in Google, Yahoo, BOTW and Live. Does this service have real SEO potential, or is this just another cutesy startup doomed to fail?
