Comments on: E-mail Marketing: Is It Worth Your Time?

By: KonstantinMiller

KonstantinMiller — Mon, 06 Jul 2009 17:21:32 +0000

I have been looking looking around for this kind of information. Will you post some more in future? I’ll be grateful if you will.

By: Hostpitable

Hostpitable — Fri, 26 Jun 2009 16:22:22 +0000

Yes bulk emails and a targeted newsletter are quite different. See Dan’s stats above. Reading about the McColo spam somebody at the Washington Post quoted a spam insider as saying they get a conversion on average for every 12 million emails. The numbers are quite different for targeted vs spam as you can see moral issues aside.

By: Dan Grossman

Dan Grossman — Thu, 25 Jun 2009 20:52:18 +0000

E-mail marketing and spam are NOT the same thing! Legitimate e-mail marketing is about communicating regularly with your customers and other people who have given you explicit permission to e-mail them, and can change their mind and opt out at any time.

By: floater

floater — Thu, 25 Jun 2009 20:24:24 +0000

This is why the “To All:” button was a mistake. The fact that we have email robots to basically do the same thing does not make it better. $48 to $1 may look “killer” but you would have to know your audience because frankly this is the kind of thing that really rubs some people the wrong way.

If someone I knew sent me spam I’d let them know right away and if I don’t get a response with a very sincere apology…

By: valencio

valencio — Thu, 25 Jun 2009 15:51:09 +0000

I will recommend using ePostMailer for all bulk email marketing needs. Its the best free mass email software I have used so far.

By: markfiend

markfiend — Thu, 25 Jun 2009 15:09:20 +0000

Tim Walsh: that looks to me suspiciously like a popular canned meat product…

By: Tim Walsh

Tim Walsh — Thu, 25 Jun 2009 14:29:12 +0000

I found a company on EmailResults.com called http://www.DatabaseEmailer.com which has developed a desktop email software program that can synch with 3rd party USA based Webhosting/Email Servers. The benefits are that the users do not have to manage an email server as the software controls the email server from the local desktop bypassing the local ISP. Also the cost is about $30 to email 7 to 10 million emails.

The software has query capability built into it by simple dropdown instead of knowing how to write SQL query code. Handles bounces and opt-outs too. Nothing like it on the market. Check it out and let us know what you think.

Tim

By: Zaf

Zaf — Thu, 25 Jun 2009 13:19:52 +0000

I agree. Moderation is the key. Being bombarded by too frequent emails gives the impression of desperation and makes it easy to dismiss. Short and sweet means that the sender values your time and has something really important to share.

By: Alyssa Gregory

Alyssa Gregory — Thu, 25 Jun 2009 13:16:36 +0000

Pretty killer is right, Dan. And thanks for beefing up my post with some stats. :-)

By: Dan Grossman

Dan Grossman — Thu, 25 Jun 2009 02:22:24 +0000

“E-mail’s ROI in 2008 was $45.06 for every dollar spent on it, according to the DMA’s just-released Power of Direct economic impact study. This compares to $48.34 last year, and a projected $43.52 in 2009, according to the annual study.”

http://directmag.com/email/1014-email-roi-dma/

That’s a pretty killer stat.