Comments on: Offline Design Inspiration, Part 3: Food Packaging

By: TomBradshaw

TomBradshaw — Thu, 25 Jun 2009 12:09:05 +0000

I agree, good design is good design. It can be a struggle to come up with new ideas – taking inspiration from the ‘offline world’ is really important.

By: ArticleScholar

ArticleScholar — Thu, 25 Jun 2009 01:08:02 +0000

Number 6 is plain genius! :)

By: Jennifer Farley

Jennifer Farley — Wed, 24 Jun 2009 17:49:27 +0000

Thanks Peach, and that’s Miss Dude to you ;-)

Fredrik, you’re right, obviously for the web we have the interactive aspect to consider, but ultimately regardless of the medium, clear communication with your audience is the key. Some websites get carried away with the bells and whistle and forget about the simple stuff.

Thanks Blackmax. If you put the empty batman carton on your shelf, keep a little bit of pink milk to spill at the front. Very cool, isn’t it?

By: Black Max

Black Max — Wed, 24 Jun 2009 17:06:17 +0000

Nice post, Jennifer. One thing that makes for successful packaging–whether it be cornflakes or Web sites–is a design that appeals to your target audience. It’s clear which products in your lineup appeals to an upscale market (i.e. younger buyers with more high-end tastes), which is trying to appeal to older buyers, kids, etc. The Batman “milk cocktail” is brilliant. I’d buy one just to pour out the contents, wash the package, and put it on a shelf somewhere.

By: Fredrik

Fredrik — Wed, 24 Jun 2009 09:30:47 +0000

One problem I see when adapting offline design to web design is that you often tend to focus on what looks good to read and miss the interactive aspect you often need when it comes to the web. But of course, read-only information can surely be inspired by food packages but don’t miss out on the interactive aspect.

By: Matthew Magain

Matthew Magain — Wed, 24 Jun 2009 00:50:46 +0000

Now I’m hungry.

By: peach

peach — Tue, 23 Jun 2009 21:08:31 +0000

Dude, great post! (yes I know you’re a girl)
I love how food packaging can look the same as a website design. Not exactly, but the ambience and communication in some of these food designs are perfectly suitable for websites and I’ve never though about food packaging that way.

I think the ten top egg box typography and colors would look awesome on a weblog.