Comments on: Beware of Becoming Search-dependent http://www.sitepoint.com/blogs/2009/04/03/beware-of-becoming-search-dependent/ News, opinion, and fresh thinking for web developers and designers. The official podcast of sitepoint.com. Mon, 23 Nov 2009 12:09:39 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: LeapGo http://www.sitepoint.com/blogs/2009/04/03/beware-of-becoming-search-dependent/comment-page-1/#comment-910838 LeapGo Mon, 06 Apr 2009 18:34:04 +0000 http://www.sitepoint.com/blogs/?p=7846#comment-910838 I agree with this article. It also makes me think of how I crack up to see posts from adsense site webmasters when Google makes a big change to their algorithm, yelling at Google about how they are taking away their income. I agree with this article. It also makes me think of how I crack up to see posts from adsense site webmasters when Google makes a big change to their algorithm, yelling at Google about how they are taking away their income.

]]> By: deardoc http://www.sitepoint.com/blogs/2009/04/03/beware-of-becoming-search-dependent/comment-page-1/#comment-909526 deardoc Sat, 04 Apr 2009 10:20:30 +0000 http://www.sitepoint.com/blogs/?p=7846#comment-909526 did he elaborate on SERP/long tail traffic vs non serp? did he elaborate on SERP/long tail traffic vs non serp?

]]> By: Anonymous http://www.sitepoint.com/blogs/2009/04/03/beware-of-becoming-search-dependent/comment-page-1/#comment-909351 Anonymous Sat, 04 Apr 2009 02:40:29 +0000 http://www.sitepoint.com/blogs/?p=7846#comment-909351 This is good advice. Not only should one be striving to even out the traffic channels, but also take the time to optimize landing pages for CTR and ultimately ROI. ~ Jim This is good advice. Not only should one be striving to even out the traffic channels, but also take the time to optimize landing pages for CTR and ultimately ROI.
~ Jim

]]> By: sinthux http://www.sitepoint.com/blogs/2009/04/03/beware-of-becoming-search-dependent/comment-page-1/#comment-908771 sinthux Fri, 03 Apr 2009 02:34:57 +0000 http://www.sitepoint.com/blogs/?p=7846#comment-908771 I think people focus way too much on their SEO. What good is SEO, if your content isn't so amazing that people will immediately bookmark and save for later? Not only that, but your site should be able to fit within any changes to search engines. If your site relies on a very unique set of SEO techniques that are new and fancy now, then in the future, your site will be obsolete. Rather than put so much effort into the new techniques, you should simply focus on making the content as relevant as possible, and make it easy to be text-read. Make the new techniques implemented in an 'add-on' fashion, so they can be easily changed to suit any changes to the actual search engines. Keep in mind that the base of search engines doesn't really change, it's just the techniques of recognition that change when people bend them to make the system work for them. I think people focus way too much on their SEO. What good is SEO, if your content isn’t so amazing that people will immediately bookmark and save for later?

Not only that, but your site should be able to fit within any changes to search engines. If your site relies on a very unique set of SEO techniques that are new and fancy now, then in the future, your site will be obsolete. Rather than put so much effort into the new techniques, you should simply focus on making the content as relevant as possible, and make it easy to be text-read.

Make the new techniques implemented in an ‘add-on’ fashion, so they can be easily changed to suit any changes to the actual search engines. Keep in mind that the base of search engines doesn’t really change, it’s just the techniques of recognition that change when people bend them to make the system work for them.

]]> By: monton http://www.sitepoint.com/blogs/2009/04/03/beware-of-becoming-search-dependent/comment-page-1/#comment-908733 monton Fri, 03 Apr 2009 00:56:20 +0000 http://www.sitepoint.com/blogs/?p=7846#comment-908733 Some good points there, however, it should also be stressed search traffic is often the best traffic to convert traffic into sales or clicks for pay per click ads. When people search for terms, they come with very specific goals in terms of what they are looking for, which is is often not the case with other sources. but I agree, though, that you should also concentrate on getting traffic from other sources. But, then again, if you have a really big established site that has bene geting solid rankings from search engines for yars, it will almost certainly likely to keep doing so as long as you are adding quality conetnt. About.com is not going to lose their traffic overnight, are they? Some good points there, however, it should also be stressed search traffic is often the best traffic to convert traffic into sales or clicks for pay per click ads. When people search for terms, they come with very specific goals in terms of what they are looking for, which is is often not the case with other sources. but I agree, though, that you should also concentrate on getting traffic from other sources. But, then again, if you have a really big established site that has bene geting solid rankings from search engines for yars, it will almost certainly likely to keep doing so as long as you are adding quality conetnt. About.com is not going to lose their traffic overnight, are they?

]]> By: Lantrix http://www.sitepoint.com/blogs/2009/04/03/beware-of-becoming-search-dependent/comment-page-1/#comment-908709 Lantrix Fri, 03 Apr 2009 00:09:06 +0000 http://www.sitepoint.com/blogs/?p=7846#comment-908709 I arrived at this article from a twitter tweet, so that means sitepoint is not entirely dependant os SEO :-) I arrived at this article from a twitter tweet, so that means sitepoint is not entirely dependant os SEO :-)

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