Comments on: How to Sell Statistics to Clients http://www.sitepoint.com/blogs/2009/04/02/how-to-sell-statistics-to-clients/ News, opinion, and fresh thinking for web developers and designers. The official podcast of sitepoint.com. Mon, 23 Nov 2009 10:06:45 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Julien http://www.sitepoint.com/blogs/2009/04/02/how-to-sell-statistics-to-clients/comment-page-1/#comment-910940 Julien Mon, 06 Apr 2009 22:15:19 +0000 http://www.sitepoint.com/blogs/?p=7787#comment-910940 I just can't believe there is anyone in 2009 using <em>hits</em> as a marketing metric. Isn't the intro a little bit dated? Or am I just too naive? I just can’t believe there is anyone in 2009 using hits as a marketing metric.

Isn’t the intro a little bit dated?

Or am I just too naive?

]]> By: Craig Buckler http://www.sitepoint.com/blogs/2009/04/02/how-to-sell-statistics-to-clients/comment-page-1/#comment-909686 Craig Buckler Sat, 04 Apr 2009 18:34:09 +0000 http://www.sitepoint.com/blogs/?p=7787#comment-909686 I don't think anyone's bending the truth, but web statistics are often quoted without an understanding of what they mean. Marketing departments are prime culprits. The fact is that most web statistics are rarely accurate, but clients assume they are. They are good for assessing trends and server problems, but they crop up in company news reports when they really shouldn't. I don’t think anyone’s bending the truth, but web statistics are often quoted without an understanding of what they mean. Marketing departments are prime culprits.

The fact is that most web statistics are rarely accurate, but clients assume they are. They are good for assessing trends and server problems, but they crop up in company news reports when they really shouldn’t.

]]> By: sinthux http://www.sitepoint.com/blogs/2009/04/02/how-to-sell-statistics-to-clients/comment-page-1/#comment-909107 sinthux Fri, 03 Apr 2009 20:29:10 +0000 http://www.sitepoint.com/blogs/?p=7787#comment-909107 I'd just like to say that anyone who bends the truth of traffic statistics should be ashamed of themselves. The whole purpose of sharing the statistics, is to show clients/users how much traffic you're getting and other statistics. By bending the truth to make a mediocre statistic into something that sounds way better complete defeats the purpose. I’d just like to say that anyone who bends the truth of traffic statistics should be ashamed of themselves. The whole purpose of sharing the statistics, is to show clients/users how much traffic you’re getting and other statistics. By bending the truth to make a mediocre statistic into something that sounds way better complete defeats the purpose.

]]> By: cranial-bore http://www.sitepoint.com/blogs/2009/04/02/how-to-sell-statistics-to-clients/comment-page-1/#comment-908695 cranial-bore Thu, 02 Apr 2009 23:31:55 +0000 http://www.sitepoint.com/blogs/?p=7787#comment-908695 Counting 'hits' as visits or visitors would bite one in the arse when it comes to conversion rates. 10 sales from 100 unique users is great, but if the client thought the 50,000 hits reported were users then that 0.02% conversion rate isn't so impressive :) Counting ‘hits’ as visits or visitors would bite one in the arse when it comes to conversion rates. 10 sales from 100 unique users is great, but if the client thought the 50,000 hits reported were users then that 0.02% conversion rate isn’t so impressive :)

]]> By: ShayneTilley http://www.sitepoint.com/blogs/2009/04/02/how-to-sell-statistics-to-clients/comment-page-1/#comment-908658 ShayneTilley Thu, 02 Apr 2009 22:09:22 +0000 http://www.sitepoint.com/blogs/?p=7787#comment-908658 Fantastic post Craig. I spent the first 4 years of my working life turning bad statistics into a good news story for clients, and it was - well - all to easy. With statistics and careful wording to you shape them to tell pretty much any story you want. It's as much about what you don't say than what you do, and only people who really understand what the numbers mean are going to see through it. It doesn't matter if you're a marketer - designer - developer you'll come across stats at some point. You need to understand what they mean -- not what someone is trying tell you. Fantastic post Craig. I spent the first 4 years of my working life turning bad statistics into a good news story for clients, and it was – well – all to easy. With statistics and careful wording to you shape them to tell pretty much any story you want. It’s as much about what you don’t say than what you do, and only people who really understand what the numbers mean are going to see through it. It doesn’t matter if you’re a marketer – designer – developer you’ll come across stats at some point. You need to understand what they mean — not what someone is trying tell you.

]]> By: peach http://www.sitepoint.com/blogs/2009/04/02/how-to-sell-statistics-to-clients/comment-page-1/#comment-908507 peach Thu, 02 Apr 2009 15:38:35 +0000 http://www.sitepoint.com/blogs/?p=7787#comment-908507 "here are lies, damn lies, and statistics. Then there are web statistics. " Good one!.. very true. “here are lies, damn lies, and statistics. Then there are web statistics. “

Good one!.. very true.

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